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  1. Gamification in Marketing: Lessons from the Khan Academy Website

    The big outcome most website owners want is a lead or a sale, but focusing on that level is like trying to get your seal to balance a beach ball on his nose solely by rewarding him when he balancing the beach ball on his nose.

  2. In Google We Trust (Your Identity)

    A Trustmark is “a badge, seal, image or logo that indicates a product or service provider has met the requirements of the Identity Ecosystem, as determined by an accreditation authority. The NSTIC claims the new Trust Framework and Identity...

  3. Google +1 Increases CTR in Organic SERPs, Ranking Boost Likely [Study]

    The SEO Effects findings broadly match up with Verisign's findings that their "secured by Verisign seal" caused a lift of 18% on CTR. This would bear out research from Verisign and Xmarks who have also reported increased clickthroughs by overlaying...

  4. The Geometry of SEM -- What's your Angle?

    Join the BBB and put their seal on your site. The site is easy to understand and has some BBB & Angie's List awards on it to lend trust, but I don't see anything about 24-hour service. This creates trust in your product and service and folks will...