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  1. How to Avoid PR Disaster With a Social Media Policy

    Addvocate: According to the recent 2013 Edelman Trust Barometer, employees rank higher in public trust than a company's PR department, CEO, or founder. Your brand ending up as a gag skit on "SNL" because of a social media mishap is probably not...

  2. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Communicate High Trust Content Since YouTube is owned by Google, creating video content and optimizing it for terms you wish to rank for, will only help your search efforts. Search data is more than trying to rank but getting ideas for what people...