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  1. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The framework (laid out in an infographic that appears at the bottom of this post) walks through the path to influencer marketing success, which always starts by defining your customer or audience and working backward to figure out who these...

  2. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Trust will develop over time, and new products can then be proposed. As trust with the Internet develops, they will naturally seek a lower cost-per-lead. Whereas SEO used to mean link building, it doesn't anymore.percent of marketers believe that...

  3. Old Sites vs. New Sites: Which Will Win in SEO?

    General trust is moving from older big brands to new innovative companies, but Google still seems to prefer established websites. Without the ROI experience of older brands, new players might not trust that continuous effort will eventually result...