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Trust Barometer

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  1. Poor collaboration leaves banks open to cyber threat

    The recent attack on JP Morgan, one of Wall Street's largest banks by assets, has reignited concerns over cybersecurity, now ranked as the principal risk by financial institutions in the latest Systemic Risk Barometer from the Depository Trust...

  2. 11 Must-Measure KPIs for Content Marketing Success

    Again you want to get a relative ROI and value from what you're producing, and you already have a barometer by way of other pages and traffic. Moz Rank/Trust Flow of Referrer The search community has always been infatuated with content in one...

  3. How to Avoid PR Disaster With a Social Media Policy

    Addvocate: According to the recent 2013 Edelman Trust Barometer, employees rank higher in public trust than a company's PR department, CEO, or founder. Your brand ending up as a gag skit on "SNL" because of a social media mishap is probably not...

  4. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Social customers will tell an average of 42 people about a good customer experience, and will tell an average of 53 people about a bad customer experience (Source: 2012 American Express Global Customer Service Barometer)

  5. Kenshoo Dissects Holiday Shopping Trends from Black Friday to Cyber Monday

    Kenshoo has created a barometer for examining online holiday shopping trends based on their search marketing software which is used by five of the top ten U.S.retailers and manages over $1 billion in annual advertising spend.