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Trust Barometer

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  1. 11 Must-Measure KPIs for Content Marketing Success

    Again you want to get a relative ROI and value from what you're producing, and you already have a barometer by way of other pages and traffic. Moz Rank/Trust Flow of Referrer The search community has always been infatuated with content in one...

  2. How to Avoid PR Disaster With a Social Media Policy

    Addvocate: According to the recent 2013 Edelman Trust Barometer, employees rank higher in public trust than a company's PR department, CEO, or founder. Your brand ending up as a gag skit on "SNL" because of a social media mishap is probably not...

  3. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Social customers will tell an average of 42 people about a good customer experience, and will tell an average of 53 people about a bad customer experience (Source: 2012 American Express Global Customer Service Barometer)

  4. Kenshoo Dissects Holiday Shopping Trends from Black Friday to Cyber Monday

    Kenshoo has created a barometer for examining online holiday shopping trends based on their search marketing software which is used by five of the top ten U.S.retailers and manages over $1 billion in annual advertising spend.