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  1. A 7-Step Landing Page Template to Convert Prospects into Leads

    You've built up a subtle debt of goodwill and trust. Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a...

  2. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    Web of Trust (WOT) and Human Intelligence He told me how some of his friends were seeing warnings from web of trust (WOT) that his site had a poor reputation score. If you're not familiar with web of trust (WOT), it's a crowdsourced system for...

  3. Top 5 Reasons Against Implementing a Tag Management Solution

    Tag management software essentially injects code into our website, how can we trust that our website will be safe from malicious intent? How can I trust business people with front-end code changes? You can’t fully trust that your business people...

  4. How to Avoid PR Disaster With a Social Media Policy

    Addvocate: According to the recent 2013 Edelman Trust Barometer, employees rank higher in public trust than a company's PR department, CEO, or founder. Your brand ending up as a gag skit on "SNL" because of a social media mishap is probably not...

  5. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Communicate High Trust Content How much time and money should a business invest in social media? That was the initial question posed by Matt Bailey (@mattbaileysays) as he began his 4 Steps to Building an Integrated Online Marketing Campaign...