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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Ad extensions should also be used on any promotional material to ensure customers can trust the store and have all the information they need at their fingertips. Hard to believe? Take a look at U.K.department store Selfridges, which last year...

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Do a monthly check on authority metrics such as Domain Authority, as a good SEO leading indicatoron the quality of work being done and trust for the site being built. Hearing the words perennial and audit together might seem unlikely or possibly...

  3. What’s the Deal With Links From M.Biz? Should You Disavow?

    However, I personally still do disavow these links simply because I don’t completely trust the Penguin algorithm to do its job in this respect. I have been asked this frequently enough that I decided that an article on this topic would be useful to...

  4. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    TD Canada Trust recently infused some of the most powerful elements of human interaction into a campaign -- demonstrating, with social media, how powerful the human-to-human connection can be. It is no coincidence that the sentiment of this...

  5. 4 Amazing Things You Simply Must Know About Sensational Headlines

    True content marketing is about building a relationship with your audience and we must carry that trust and relationship with the respect it deserves. The best content with a boring headline that does a poor job of giving the reader a reason to...