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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Today, many marketers value data from multiple sources. And, if knowing the true impact of content could be achieved, 52 percent of survey respondents said they would allocate between 10 to 25 percent more budget to content strategy.

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Data that lives in disconnected silos has little value to the marketer, since today's marketing campaign is multi-channel, multi-device, and multi-language. Regardless of your marketing discipline – digital, search, content or social – the same...

  3. So... You Think SEO Has Changed?

    What Penguin did was eliminate the value of low-quality links that never should have counted anyway. And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Cookie Value (can be customized based on pages visited or time on site) By analyzing consumer activity and re-architecting site content in real-time you can reflect a consumer's true interests. You have to create dynamic web experiences that...

  5. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    This wouldn't add any value to the user experience and would result in poor-quality ads being displayed more prominently – hardly an ideal situation. However, this simply isn't true, and no search engine marketer worth their salt would make this...

  6. Social Media Monetization in a 'Mobile First' World

    As much as Silicon Valley's ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the stakeholders involved) will also require the creation of revenue. Linkedin also introduced their Sponsored Content ads...

  7. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    These are topics that have very high value to their readers, but that they struggle to produce enough of. In reality, the opposite is true. Pulizzi is also the founder of The Content Marketing Institute, Content Marketing World and Chief Content...

  8. Why SEO Can't Reside in a Silo

    If a business makes an average profit on a widget of $100, and on average a customer purchases 1 widget per month for 12 months, then the true value of that customer is $1,200. Yet, with complementary strategies in place to achieve these goals, the...