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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Getting buy-off on the production of such content typically requires some education as to the potential benefit that the content will provide to executive stakeholders who may not recognize the value in SEO terms.

  2. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Out of the first 80 tests that were launched, they were able to generate more than 25,000 incremental inquiries, increase their lead value, and gain more than 100 important insights. The result was 7 percent more clicks, which, when factoring in...

  3. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    I believe that smart business owners with an eye on Trends will find great value with this tool, but it's important not to bank one's business on the ideas Trends gives. Yelp Trends might be a nice celebratory pat on the back for the company in a...

  4. Top 10 Skills That Separate Real UX Designers from Wannabes

    The lackluster results produced by these UX snake oil salesmen not only hurt the specific company, but also diminish the perceived value of good UX design, in general. With the flood of ill-trained people claiming to be user experience (UX...

  5. Why You Need to Own Your Data & Digital Assets

    Some may appreciate the value of the data, but do not fully understand the role of ownership in controlling that data throughout the life of the business. Others simply don't appreciate the value of this data, and often don't understand that Google...