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  1. Why You Need to Own Your Data & Digital Assets

    Some may appreciate the value of the data, but do not fully understand the role of ownership in controlling that data throughout the life of the business. Others simply don't appreciate the value of this data, and often don't understand that Google...

  2. How Can Good PPC Managers Become Great PPC Managers?

    Take the initiative to find a solution, so your service can be of great value to the client and your team. It's such a simple concept, but it's so true. It's true that with the right training, most PPC professionals can become very good at their job.

  3. 5 New SEO Mantras to Replace Old, Inefficient Thinking

    Long-term SEO success is – and has always been – all about providing value. While there is certainly considerable value in receiving a lot of shares and building brand awareness, like American Greetings did with their video for "World's Toughest...

  4. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Today, many marketers value data from multiple sources. And, if knowing the true impact of content could be achieved, 52 percent of survey respondents said they would allocate between 10 to 25 percent more budget to content strategy.

  5. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Data that lives in disconnected silos has little value to the marketer, since today's marketing campaign is multi-channel, multi-device, and multi-language. Regardless of your marketing discipline – digital, search, content or social – the same...

  6. So... You Think SEO Has Changed?

    What Penguin did was eliminate the value of low-quality links that never should have counted anyway. And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those...