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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    I believe that smart business owners with an eye on Trends will find great value with this tool, but it's important not to bank one's business on the ideas Trends gives. Yelp Trends might be a nice celebratory pat on the back for the company in a...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    The lackluster results produced by these UX snake oil salesmen not only hurt the specific company, but also diminish the perceived value of good UX design, in general. With the flood of ill-trained people claiming to be user experience (UX...

  3. Why You Need to Own Your Data & Digital Assets

    Some may appreciate the value of the data, but do not fully understand the role of ownership in controlling that data throughout the life of the business. Others simply don't appreciate the value of this data, and often don't understand that Google...

  4. How Can Good PPC Managers Become Great PPC Managers?

    Take the initiative to find a solution, so your service can be of great value to the client and your team. It's such a simple concept, but it's so true. It's true that with the right training, most PPC professionals can become very good at their job.

  5. 5 New SEO Mantras to Replace Old, Inefficient Thinking

    Long-term SEO success is – and has always been – all about providing value. While there is certainly considerable value in receiving a lot of shares and building brand awareness, like American Greetings did with their video for "World's Toughest...

  6. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Today, many marketers value data from multiple sources. And, if knowing the true impact of content could be achieved, 52 percent of survey respondents said they would allocate between 10 to 25 percent more budget to content strategy.