However, this yield is inflated because SideStep revenues also included contributions from its TravelPost (user reviews) and TripUp (social networking) units. With the recent announcement that Kayak will acquire SideStep, we wanted to examine the...
SideStep's acquisition of TravelPost, a user-generated content and review site, and TripUp, a social networking site for finding travel partners, solidifies the approach that empowered and educated users are more valuable to travel search suppliers.
Travel Search Engine SideStep Buys Social Net TripUp, paidContent Matt Williams, managing partner of search marketing firm Prominent Placement, shares his company's search optimization experience with the U.S.
Travel Search Engine SideStep Buys Social Net TripUp, paidContent Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from...
