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  1. Audrey Hepburn Google Doodle Celebrates Actress, Philanthropist

    Finding the right solution for someone as timeless as Audrey proved a tricky task. A Google Doodle today features legendary actress Audrey Hepburn, best known for classic movies such as Breakfast at Tiffany's, My Fair Lady, and Sabrina, on what...

  2. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    So it's kind of tricky because we have a large amount of algorithms that all interact and whether you call something a penalty or ranking change, or any of those things can be really hard to draw a fine distinction between those different points...

  3. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    This is the tricky bit. This is a big deal. I'm going to tell you why you should be excited, and why you shouldn't get carried away and try to use it too soon. What is Attribution Modeling? Attribution is any method of understanding the customer...