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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Expectations can be very tricky to manage and agreeing on the metrics that will define success or failure upfront is extremely important. I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more...

  2. Audrey Hepburn Google Doodle Celebrates Actress, Philanthropist

    Finding the right solution for someone as timeless as Audrey proved a tricky task. A Google Doodle today features legendary actress Audrey Hepburn, best known for classic movies such as Breakfast at Tiffany's, My Fair Lady, and Sabrina, on what...

  3. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    So it's kind of tricky because we have a large amount of algorithms that all interact and whether you call something a penalty or ranking change, or any of those things can be really hard to draw a fine distinction between those different points...