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  1. SEO Is No One-Trick Pony

    The comment (and question), as best as I can recall was something like, "You’ve covered a lot of technical stuff in this presentation, but can you just tell me what the one thing is that we can do to really improve our results for SEO?

  2. Task Analysis: The Key UX Design Step Everyone Skips

    The trick to optimizing the users' task is to start the process with the desired outcome and work backwards up the task flow. Which users to observe is always the question and most companies that do user research tend to research their existing...

  3. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Mirroring strategies and opportunities from your competitor is an age-old marketing trick. Sometimes it isn't enough to ask your audience a single question. Ask Your Audience a Question What better way to find a targeted problem worth solving than...