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  1. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Using analytics as a design refinement tool forces a reactive, trial-and-error design and development process that devours time and resources. Web analytics are like footprints in the sand. They tell you where someone went, but not who they were or...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This allows you to see how they behave differently from visitors who haven't started the trial. How to Use this Segment: Apply to any conversion-oriented report to look at differences in conversion rates, conversion paths and different content...

  3. Ask.com's Top Question of 2013: What is the Royal Baby’s Name?

    This year, aside from the Royal Baby's name, people were asking about stories including the Boston Marathon bombing, George Zimmerman's trial, and Detroit's bankruptcy. Who is on trial for Benghazi attacks?

  4. Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

    Be prepared for trial and error when it comes to selecting the audiences to target. Suspending math rules for a second, the synergies between SEO and social media working together (if done properly) can make one plus one seem like four.

  5. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Not just to win the hearts and minds of customers, but also those of employees, media and investors, now that the Securities and Exchange Commission (SEC) allows publicly traded U.S.companies to distribute financial information via social media...

  6. The Dirty Lawsuit Could be First of its Kind in Reputation Management

    The first trial in January in Covington, Ky.resulted in a hung jury. A new retrial of Sarah Jones vs. Dirty World Entertainment Recordings, LLC is of particular interest to the reputation management industry.