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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Pair that with data on trending topics over time, and what’s happening now. Assess the trends around the types of content your audience wants. These content creators are often not the marketing strategists in a company but still need access to...

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    See which pages are earning their rankings, and look at the trending view of pages month over month. That means advertisers should identify needs, create content focused around those topics, and help answer questions of the target audience.

  3. How to Optimize Your Content Strategy With Social Listening

    You also can look at trending information to understand what types of conversations occur most frequently. Each day, millions and millions of tweets, status updates, Tumblr posts, and any other forms of social postings touch on a wide array of topics.

  4. The Role of #Hashtags in Social Media and Search

    Google+ calls them 'Hot Topics', and Twitter displays 'Trending'. Deciding which hashtags to use, or finding hashtags related to conversations you wish to participate requires a little bit of research, as trending hashtags can change quite frequently.