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  1. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Finally the most similar photo will be found due to the computer comparing the submitted photo with the search image's key features. Delivering accurate information is also key in the search; if a user submits a photo of an unidentified object, the...

  2. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    A culmination of several months' work and a year’s planning, ClickZ Live is the rebranded conference of the former SES and recognizes the ever-evolving changes taking place in the digital marketing industry, which has moved far beyond just search.

  3. How Vine Has Changed the Video Landscape in Just 12 Months

    New success metrics will be key to commercial growth. Search Engine Watch expects to see more granular metrics being added to the platform in 2014. Well, Search Engine Watch certainly thinks it is. It always takes time for brands to catch onto...

  4. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Google Trends isn't a real-time tool, but I found brands like Jaguar, Pepsi, Axe, Kia, and Intuit to be flat year over year in their search volume. I also checked out Google Trends to see if there was any measured spike in search volume around...

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    When it came to how much budget PLAs were afforded versus text ads in 2013, Marin’s data showed that from January through October, PLA allocation rose 25 percent to a total of 15 percent of the paid search budget.