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  1. How Vine Has Changed the Video Landscape in Just 12 Months

    Vine is also one of the top 40 free apps on both the iTunes App Store and Google Play. New success metrics will be key to commercial growth. Search Engine Watch expects to see more granular metrics being added to the platform in 2014.

  2. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Google Trends isn't a real-time tool, but I found brands like Jaguar, Pepsi, Axe, Kia, and Intuit to be flat year over year in their search volume. I also checked out Google Trends to see if there was any measured spike in search volume around...

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Shifting more attention toward optimizing the mobile experience — mobile-friendly landing pages, integrating Google Merchant Center’s local availability and local storefront features — will be key to maximizing smartphone PLA performance.

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment allows you to see search traffic coming from the Google Images search engine separately from regular organic search so you can investigate image-specific search trends. Segment reports by keywords that consist of 3, 4, 5 and 6+ words...