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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Instead, purchase detail reports give granular transaction details for better insights into campaign performance, so brands can: identify the impact of their advertising on achieving core business goals; improve ad targeting by matching ads to the...

  2. Google Reveals What New & Expectant Parents Search For

    They published their findings this morning on Think Insights with Google in an article, "Diapers to Diplomas: What's on the Minds of New Parents. With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and Allison Mooney...

  3. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    The new graphical interface provides more in depth insights on ways to improve your campaign performance. Google announced an enhancement to the Opportunities tab in AdWords in November that aimed to help streamline paid search campaigns and make...

  4. Top 10 SEO New Year's Resolutions for a Successful 2014

    For those starting out in search, you have a unique perspective and valuable insights in the questions you ask. Although the initial outcome may be more less money in the bank, investing in data-informed areas of opportunity will almost definitely...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to expose the glimmering insights inside. Here are 16 secret – until now – Google Analytics advanced segments that...