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  1. Native Advertising for Small Business: The Missing Link?

    According to the Content Marketing Institute’s "Benchmarks, Budgets, and Trends — North America" report, about 65 percent of B2B marketers say that they don’t have a documented content market strategy in place.

  2. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    To prepare for the holiday rush, there is a lot for search marketers to get right. A dive into search data shows that searches on Black Friday peak around 5 a.m. Today we’re diving into the top two shopping days with a 24-hour breakdown of search...

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Google subsidiary DoubleClick has announced three additional tools in the DoubleClick Search Commerce Suite, which it says will help make reporting and optimization easier. With this bid optimization for Shopping campaigns, DoubleClick says brands...

  4. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement. There was speculation that Google was trying to push marketers to paid advertising, but Kasteler thinks the real reason is to get SEOs to start...