This segment allows you to see search traffic coming from the Google Images search engine separately from regular organic search so you can investigate image-specific search trends. Some pages on your website are created to convey your brand's key...
Instead, think about themes and events and create specialized boards that are specific to those themes or trends. Remember that short, punchy videos are the key to attracting and engaging users. If you haven't yet incorporated Pinterest into your...
So you've determined many of your competitors and want to compare the keywords they are bidding on, their traffic, trends, new and lost keywords, ads, and more. A competitive edge is something that you always want to keep, no matter what type of...
LinkedIn says that this group is active on social media and could prove a key market for financial institutions. LinkedIn classifies discovery as learning about trends, products, and services, while the firm denotes that consideration as actively...
Here are the top trends found in The U.S. Offering more video content is one key to unlocking the value of social media. Marketers already know people are watching online video more than ever, but what are they watching?
Custom segments allow you to monitor performance across keyword query topics, understand topic traffic and conversion trends, and leverage this data to identify the key landing pages for each topic. Give users obvious information and/or...
In the digital age, it should come as no surprise that search trends follow the rise and fall of fashion (and cultural) trends. Runway and Color Trends - Translated to Consumer Language Fashionista Marie picks up her favorite magazine, covering the...
As opposed to the social media sentiment when you land an interview with Oprah that trends on Twitter, gets replayed on YouTube, and shared on Facebook with a behind the scenes shot on #Instagram. One of the key areas focused on was the internal...
Searchmetrics is a “well-honed response to a fragmented marketplace”, offering ways to extract data which is owned by the company itself and analyze seasonal trends and weekly volatility which ties to social media.
Planning: Developing content calendars and looking at trends should be a part of your marketing activities. Long-Term Content Plan: Use Google Trends to compare products and primary searches. The key is to plan your marketing according to your...
Targeting really granular, industry specific trends, pain points and themes is an effective approach here. Returning to infographics, the key to acquiring valuable on-topic links is to target very concentrated, industry-related topics and your...
At the executive level, hype and industry trends mean very little until they directly impact the competitive edge and profitability of an organization. Price used several key topics to illustrate exactly how SEO can positively impact the bottom line.
Visual Storytelling: The Key Weapon to Content Marketing Jason Cormier explains that the power of visual storytelling is a constant and outlines with examples, the seven basic plots of stories. It's a natural inclination to want to tap into hot...
Optimizing Second Screen Engagement: Trends, Data and Insights (Day 2) Social media can be a powerful medium that can add value to your business by increasing brand awareness, attracting more traffic to your website, refining insights about your...
Produce multiple forms of content in line with particular speaking sessions, topics and industry trends. Liaise closely with you sales team and map content delivery to attendees, key clients and key targets as part of demand generation campaigns.
Search Trends: Google is Becoming a Person User Intent: The Key to Better Conversions Long-tail keywords became accepted as a fantastic way to gain search traffic a few years ago. Rankings were easier to attain, competition was lower, and it was...
Personal branding: The key benefit for an author is visibility within the SERPs, which helps with branding. This makes it easy to follow key influencers and learn what content is most compelling to your audience.
Jump on Trends: As news broke, became available, or was leaked, we were on it. We could capitalize on short-term trends and leverage QDF to gain massive traffic in a relatively short period of time. On top of this, we paid attention to a few simple...
When you're blogging for your current visitors (i.e.visitors that entered outside your blog or who know you already and simply use your blog as an information source) the key is no longer to post daily updates on daily deals or the such, that's...
Here are three key things that you’ll want to do to get the most out of your new One Channel: This represents another significant step in the "Channel-ization" of YouTube, one of the latest trends discussed last month at SES London 2013 during the...
