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  1. How to Optimize Your Content Strategy With Social Listening

    If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more, sorting through the data, and finding key insights and trends related to...

  2. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Given what the research tells us about headline preferences and what leading indicators like Clickhole say about reader tolerance of headline, we think there are several key takeaways for marketers. Tell us in the comments if you see other trends...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Sure, we may find that certain products just don't stack up well and they don't meet our key performance indicator (KPI) requirements, but we may also find a handful of products that do well if we try them out again – especially since these...

  4. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Finally the most similar photo will be found due to the computer comparing the submitted photo with the search image's key features. It then transforms the photo into numerical representations of the photo's key features, a process that is referred...

  5. Why You Need to Own Your Data & Digital Assets

    Ownership promotes control and the ability to nimbly respond to emerging trends and market forces. Before open-source platforms like WordPress, Joomla, and Drupal matured, many CMSs were created by web developers and designers to distribute the...

  6. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Content Marketing Institute's survey highlighting B2B Content Marketing Trends revealed that the majority of organizations tailor content based on industry trends. Provide your internal team with a cheat sheet of the key takeaways and some sample...

  7. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Perhaps best known as the sister of Facebook founder Mark, Zuckerberg spoke about her experiences in the world of technology, her journey through entrepreneurship, and the new media trends that are affecting the lives of consumers today, including...

  8. Digital Data Trends – Search, Social, & Content Fusion

    I managed to attend a standing-room only session, where Jim Yu from BrightEdge and Benu Aggarwal from Milestone Internet Marketing shared key digital data campaign trends. Yu started the session by sharing some key trends that focus on breaking...