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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam fighter, rallied a call that has many marketers quaking. The answer can range from offering a radically different position on the key trends and...

  2. How Vine Has Changed the Video Landscape in Just 12 Months

    Vine is also one of the top 40 free apps on both the iTunes App Store and Google Play. New success metrics will be key to commercial growth. Search Engine Watch expects to see more granular metrics being added to the platform in 2014.

  3. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    The biggest news on the paid search front in 2013 had to be Google's switch to enhanced campaigns. Google's response to the evolving multi-device world was a step to better align its advertisers with the future of digital marketing, streamlining...

  4. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Google Trends isn't a real-time tool, but I found brands like Jaguar, Pepsi, Axe, Kia, and Intuit to be flat year over year in their search volume. I also checked out Google Trends to see if there was any measured spike in search volume around...

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Shifting more attention toward optimizing the mobile experience — mobile-friendly landing pages, integrating Google Merchant Center’s local availability and local storefront features — will be key to maximizing smartphone PLA performance.

  6. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    This is key for not only the user experience, but also it is Google's preferred method as it relates to organic search rankings. The key is to understand and consider that even if a user is searching for “running shoes” they may react differently...

  7. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment allows you to see search traffic coming from the Google Images search engine separately from regular organic search so you can investigate image-specific search trends. Segment reports by keywords that consist of 3, 4, 5 and 6+ words...

  8. A New Direction for SEO in 2014: The Secure Search Manifesto

    Google's move to make 100 percent of search keyword data "(not provided)" in September finally forced SEO marketers to rethink their strategies. Google's Hummingbird update "rubber stamped" the essential need to focus on quality content marketing...

  9. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Leverage reports in Google or Bing Webmaster Tools to (hopefully) show growth in brand-specific search engine traffic. Google provides filters for web marketers to identify trends in specific keyword phrases in application.

  10. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. Below are a few tried and true tips to getting your stories found (e.g.in...

  11. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Google's recent Hummingbird algorithm and the arrival of KitKat are forcing agencies and brands to stretch their search marketing minds and strategies even further – for the better. So it isn't a surprise Google is focusing its algorithm changes on...