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  1. Movie-Themed Halloween Costumes Lead Google Search Trends

    The most searched do-it-yourself (DIY) costumes on Google are consistent with general Halloween trends, with Elsa, Olaf, Ninja Turtles, and superheroes making the list. Google's top trending searches for Halloween costumes give us a good idea that...

  2. Android’s New Feature Paves Way for Apps Replacing Web

    Now, what if Google could search within apps, and downloading an app was as fast as loading a Web page? Do you think Google will eventually display native apps within their search results? It’s unclear whether Google will go about this by asking...

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Google subsidiary DoubleClick has announced three additional tools in the DoubleClick Search Commerce Suite, which it says will help make reporting and optimization easier. DoubleClick says native integration with Google Merchant Center means...

  4. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement. He asked, "Why did Google transition to secure search? He began with the Google Panda update, which aimed to improve search results with quality...