Adobe released their findings today on the impact of Google AdWords Enhanced campaigns on advertising click costs. Four key trends are expected to take shape in the next six months: To arrive at their conclusions they examined 100 U.S.advertisers...
Expect to see similar trends coming from Google Play (and App Store Optimization), Google Shopping (and Shop Engine Optimization), etc. Google Maps (and its Yelp-like counterpart, Google+ Local) have undergone significant changes since they were...
Google provides a number of tools for your SEO arsenal. The most obvious is Google Analytics, which offers an in-depth analytics suite to help even the most basic user understand and improve traffic to their website.
We've all done it before – we see a commercial for a brand we haven't heard of before and immediately go to Google to find the company website. For SMEs and popular brands, retaining ownerships of them can make a massive difference to the business...
Go overboard on "optimization" and your site may even get flagged as spam by Google and kicked out of the search results. Vice versa, websites that are well optimized can look outdated, less engaging for the user and, given the recent focus on...
This segment allows you to see search traffic coming from the Google Images search engine separately from regular organic search so you can investigate image-specific search trends. Analyzing your website data with Google Analytics is much like...
Don't take images from Google; instead, find and cite the original source. Google Analytics is also a popular way to assess your performance. Instead, think about themes and events and create specialized boards that are specific to those themes or...
When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages.
Below is a snapshot of what trends were most searched in women’s apparel in the last 90 days, available for free from Google Trends. Google’s search volumes for 2012 confirm the same popularity for “colorblock dress.
A recent report published by the Wildfire Google Team – The Road to ROI: Building Strategy for Social Marketing Success speaks to how to influence the conversation without trying to control it. One of the key areas focused on was the internal...
They talked amongst the din of Google workshops, book signings, and roundtable discussions with experts. They adhere to the belief that in the organic world, author rank is the biggest signal that Google picks up.
Long-Term Content Plan: Use Google Trends to compare products and primary searches. Since YouTube is owned by Google, creating video content and optimizing it for terms you wish to rank for, will only help your search efforts.
So as Google places more value on link relevancy, so should you. But it's statements like "relevance is the new PR" (emphasis on "new"), aggressive Penguin refreshes and updates, the evolution of SERP behavior, and the devaluation of keyword anchor...
Price credited Eric Schmidt of Google, author of "The New Digital Age", due to be released on April 23, 2013 with the quote “Authorship is the next big thing”. Price stated that he believes that achieving the top of Page 1 may require deviation...
Paid Search Beyond Google: Social Media, Bing & Retargeting Ads Optimizing Second Screen Engagement: Trends, Data and Insights (Day 2) Social media can be a powerful medium that can add value to your business by increasing brand awareness...
Search Trends: Google is Becoming a Person Google's focus on the mobile front is largely on Google Now – a system that gets you answers through voice commands in natural language. This means that the current generation of web surfers will...
The key to building Author rank lies in usage of Google+ and interacting with other sites and authors. Google+ is the future of search. If you aren’t on Google+, you're on the path to irrelevance. As Search Engine Watch recently reported, Google's...
We all set up whiteboards in our respective locations (Philly, New York, San Diego, London, Paris, and Tokyo), and used handy tools like Google Hangouts to have live brainstorming sessions. Jump on Trends: As news broke, became available, or was...
Watch Google Trends and Twitter. When you're blogging for your current visitors (i.e.visitors that entered outside your blog or who know you already and simply use your blog as an information source) the key is no longer to post daily updates on...
As an example, he showed what happened to the SEO visibility of Holiday-Rentals.co.uk last year after Google’s Penguin update on April 24, 2012. This led Tober to dispute a statement by Matt Cutts, Google's Distinguished Engineer.
