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  1. Google Reveals What New & Expectant Parents Search For

    They published their findings this morning on Think Insights with Google in an article, "Diapers to Diplomas: What's on the Minds of New Parents. With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and Allison Mooney...

  2. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    The new graphical interface provides more in depth insights on ways to improve your campaign performance. Google announced an enhancement to the Opportunities tab in AdWords in November that aimed to help streamline paid search campaigns and make...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to expose the glimmering insights inside. Here are 16 secret – until now – Google Analytics advanced segments that...

  4. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    In "Time for a New Definition of SEO", many readers commented with their own insights and opinions about the requirement for a new definition of SEO. Google's recent Hummingbird algorithm and the arrival of KitKat are forcing agencies and brands to...