In it's simplest form, it's a great way to see trends in what Google is recommending people search for based on your keyword root. The other week, we went a little crazy – it's cool, we came back – over a rumor that Google would start blocking paid...
To set them up, see the Google Analytics Content Grouping help guide https://support.google.com/analytics/answer/2853423? If you haven't checked your Content Reports in Google Analytics recently, now is the time.
Google's Q1 numbers are big. Analysts were disappointed that Google didn't hit growth expectations, but a 19 percent year-over-year (YoY) increase in revenue when the numbers are more than $15 billion – that's a lot.
Simply go to GoogleTrends, and you'll see a subscribe button whenever you do a search for a topic. However, Google Alerts has met with technical glitches, and Google ended their Alerts via RSS service last year, so there is speculation that Google...
On the organic side of things, reports show “(not provided)” keyword data in Google is holding strong at about 85 percent, and has since October 2013, according to RKG’s Digital Marketing 2014 Q1 report.
Here in the U.S.smartphone CPC is down YoY on both Yahoo and Google by 56 percent and 31 percent, respectively. Google accounted for about 77 percent of paid search spend. Globally, search engine market share in terms of paid search spend was...
Google explored those trends in its latest look at tax-related searches across channels like YouTube and across regions of the U.S. According to Google, “how-to” searches related to tax prep are up by 37 percent since 2012.
This is what Google is doing with Affinity Segments as explained in this YouTube Video. The icing on the cake is that affinity segments and demographic data is available in Google Analytics. Leverage trends and current events in the same way.
Today, Suzie Reider, Google's managing director of brand solutions, will be giving the luncheon keynote at the 2014 ANA Media Leadership Conference. One of the few anachronisms in the Brand Playbook is a tip on Page 87 to "Partner with a third...
Aside from the opportunity to win a Nexus 7 tablet just for showing up, I chatted with Lawson about what ClickZ Live New York attendees can expect from the eight sessions in the Learn With Google track next week.
Since being rolled out in 2008, Google Flu Trends has often been cited as an exceptional instance of the potential for big data to revolutionize the way we live. However, Science Magazine recently released an article that discusses the shortcomings...
In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam fighter, rallied a call that has many marketers quaking. Even with Google cracking down on spammers (which is a good thing), not all is lost.
Now companies such as Yandex, AdFox, Criteo, Google, and Facebook have integrated into the Russian market. Yandex has now officially partnered with Google to change and enhance the display ad market in Russia.
Then this little announcement from Google may just have you jumping for joy – especially since the 13th season finals kick off tonight on the show. Now, you can cast your vote directly from Google search results.
What I prefer to do is find organic landing pages in Google Analytics that have shown large gains or losses, run an export of all rankings in Google, and then sort by ranking page. We've lost keyword data from Google Analytics.
Last July, Google made a radical change with the debut of enhanced campaigns. Google's change to enhanced campaigns was driven by the idea that every search provides context clues far beyond just a keyword.
For example, many standby SEO analytics best practices became obsolete in just the past year with Google's switch to secure search and Microsoft and Yahoo's recent moves to encrypt keyword data. Ranking in Google Carousel, if applicable.
The issue with infinite scrolling websites was actually brought up by Google's Matt Cutts at his Pubcon keynote in October. He gave the example of Twitter specifically, saying that while Google tries to do a good job with infinite scrolling, other...
Here's a GoogleTrends graph for one of our clients who launched a new product line using awareness channels: Don't forget about the Google Display Network. Many would argue that Super Bowl advertisers would be better off buying PPC ads.
Vine is also one of the top 40 free apps on both the iTunes App Store and Google Play. It always takes time for brands to catch onto trends, video or other. The day before, the Vine team said on the Vine Blog: