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  1. How to Use Google Analytics Site Search Reports

    If your website has a search bar, you need to ensure you’re making the most of this valuable report in Google Analytics. This is actually even more valuable since organic keywords started appearing as "(not provided)", as this report shows what...

  2. Why You Need to Own Your Data & Digital Assets

    Google is very strict about Google Analytics ownership and doesn't get involved in the transfer of ownership of accounts. Google Analytics is one of those assets that web designers, developers, and marketers have seized away from the brands they...

  3. Google Reveals What New & Expectant Parents Search For

    With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and Allison Mooney of Google looked at Google search trends, YouTube search trends, and Google Consumer Surveys to see what was top of mind for new and expecting...

  4. 4 Keyword Research Techniques in an Age of Vanishing Keyword Data

    In it's simplest form, it's a great way to see trends in what Google is recommending people search for based on your keyword root. The other week, we went a little crazy – it's cool, we came back – over a rumor that Google would start blocking paid...