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  1. Using Analytical Analysis to Help Improve Conversions

    Choosing only one segment at a time to view the following areas in Google Analytics. Lucky for us, Google Analytics has predefined segments for converters and non-converters. For those that have taken an analytical review of improving conversions...

  2. Movie-Themed Halloween Costumes Lead Google Search Trends

    The most searched do-it-yourself (DIY) costumes on Google are consistent with general Halloween trends, with Elsa, Olaf, Ninja Turtles, and superheroes making the list. Google's top trending searches for Halloween costumes give us a good idea that...

  3. Android’s New Feature Paves Way for Apps Replacing Web

    Now, what if Google could search within apps, and downloading an app was as fast as loading a Web page? Now Google is considering ways to let consumers try out new apps without downloading them in full, something that could save people time and...

  4. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Review Webmaster Tools report for Google and Bing Use this to check on messages, issues such as crawl errors or URL errors, index status, traffic trends, and some keyword insights.minutes Hearing the words perennial and audit together might seem...