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  1. Bing Predicts Weighs in on Scottish Independence Vote

    Bing says Bing Predicts uses machine-learned models to analyze and detect trends for events like sports, reality shows and elections. For the prediction, we start with the trends and sentiment determined from the web and social data, and we then...

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Use this to check on messages, issues such as crawl errors or URL errors, index status, traffic trends, and some keyword insights.minutes Hearing the words perennial and audit together might seem unlikely or possibly even groan-worthy, but...

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    With constantly changing shifts in seasons and trends, DoubleClick says retailers often focus on selling a certain product at a given time. Google subsidiary DoubleClick has announced three additional tools in the DoubleClick Search Commerce Suite...

  4. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    We still have Google Trends, we still have page-level data, we still have ranking data, and more. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their...