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  1. Android’s New Feature Paves Way for Apps Replacing Web

    That said, I think the trends of increased mobile usage, faster data speeds, and smaller app sizing, through App Trial technology, puts us on a path where websites will be considered a secondary path to accessing information behinds apps.

  2. Native Advertising for Small Business: The Missing Link?

    According to the Content Marketing Institute’s "Benchmarks, Budgets, and Trends — North America" report, about 65 percent of B2B marketers say that they don’t have a documented content market strategy in place.

  3. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    We’d love to hear what trends in shopping and PPC advertising you’re seeing. With spend of $601.8 million last year, it’s pretty phenomenal what a two-month period can ring up. You might say we take our responsibility to the economy (and the...

  4. "Content Performance Marketing" – 3 Steps to Future Success

    Assess the trends around the types of content your audience wants. From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search engines and marketers around the idea of quality "content marketing...

  5. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Use this to check on messages, issues such as crawl errors or URL errors, index status, traffic trends, and some keyword insights.minutes Hearing the words perennial and audit together might seem unlikely or possibly even groan-worthy, but...

  6. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    With constantly changing shifts in seasons and trends, DoubleClick says retailers often focus on selling a certain product at a given time. Google subsidiary DoubleClick has announced three additional tools in the DoubleClick Search Commerce Suite...

  7. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    We still have Google Trends, we still have page-level data, we still have ranking data, and more. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their...