Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search Advertising Trends report. Has search lost its luster? The report found that, globally, search spending for Q1 2013 is up 15...
Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from various experts to stay fresh and up on the current trends in website optimization. But what does Google have to offer on the subject?
While general trends prepare companies for what's on the horizon, mobile content strategy should be based off of current user patterns. Finding the right match is already complicated, and adding in the source device sheds some light on visitors and...
Being prepared to adapt initial strategies as new technology, social trends and competitive influences will promote long-term benefits of influence over time. In essence, influence means you're inspiring others without having direct control over...
We continue to keep our eyes on these trends and decide how we can provide services accordingly. None of these trends are going away, and BOTW plans on serving these new kinds of users. Best of the Web, a directory of all the content on the web...
Do change up your image to highlight special events, seasonal trends, or other types of campaigns. Smart marketers have known the way to a fan's heart is through their eyes for some time, but recent changes to the Facebook network underscored the...
I dug into a few accounts that combined mobile and desktop (pre-enhanced campaign) to see what we might expect for results and any common trends. Review locations or time of day to identify trends and considering bid adjustments to capture this.
Trends on social media outlets such as Twitter also transformed during March Madness and even subsequent to the completion of last Monday's game. It has finally come to a close with the University of Louisville Cardinals capturing the title over...
Here are the top trends found in The U.S. Video is a powerful way to reach audiences both for publishers and advertisers. Marketers already know people are watching online video more than ever, but what are they watching?
Custom segments allow you to monitor performance across keyword query topics, understand topic traffic and conversion trends, and leverage this data to identify the key landing pages for each topic. My previous article extolling the death of...
It pays to keep your ear to the ground about Google trends and developments. Could it be that for all our gadget drool, we're overlooking what could be the biggest Internet marketing explosion of the decade?
Knight Foundation-Backed Mobile Sensor Startup Behavio Shuts Down As Founders Join Google – TechCrunchCompany used smartphones to detect social and real-world behavioral trends. Google has safer results than Bing, Yandex, and Blekko.
In light of these trends, national brands should respond by building out local Facebook pages for each of their many locations if they want to compete with local and national competitors in each of their markets.
Shawn Livengood from homeimprovementleads.com spoke at Past, Present and Future PPC Trends. During a keynote, Paul Feng, product management director, Google AdWords, shared a couple pieces of news during his afternoon keynote:
In the digital age, it should come as no surprise that search trends follow the rise and fall of fashion (and cultural) trends. Runway and Color Trends - Translated to Consumer Language Fashionista Marie picks up her favorite magazine, covering the...
As opposed to the social media sentiment when you land an interview with Oprah that trends on Twitter, gets replayed on YouTube, and shared on Facebook with a behind the scenes shot on #Instagram. Does the saying "There's no such thing as bad...
Searchmetrics is a “well-honed response to a fragmented marketplace”, offering ways to extract data which is owned by the company itself and analyze seasonal trends and weekly volatility which ties to social media.
Planning: Developing content calendars and looking at trends should be a part of your marketing activities. Long-Term Content Plan: Use Google Trends to compare products and primary searches. That was the initial question posed by Matt Bailey...
Targeting really granular, industry specific trends, pain points and themes is an effective approach here. A former member of Matt Cutts' search quality team was recently quoted as saying: getting a link from a high PR page used to always be...
At the executive level, hype and industry trends mean very little until they directly impact the competitive edge and profitability of an organization. “Search sits at the core of online behavior. People spend more time on the Internet than...
