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  1. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    A few months later, on March 30, 2010, in another homepage redesign, Twitter moved Trending Topics to its homepage, formalizing hashtags as a conversation driver on Twitter. I said, amazed by my wife's unfamiliarity with the topic...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Soon #BOboycott was trending worldwide. The tweets made their way into a popular mommy blogger's TweetChat, which shifted the topic to British Outfitters. Previously, on British Outfitters … Lisa Hughes, British Outfitters' most recent New York...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Not only do these handy marks help us to see the hot topics of the day and what’s #trending; more importantly, they enable marketers to track specific topics and conversations that can be used to inform the activities of community managers and...

  4. The Role of #Hashtags in Social Media and Search

    Google+ calls them 'Hot Topics', and Twitter displays 'Trending'. Deciding which hashtags to use, or finding hashtags related to conversations you wish to participate requires a little bit of research, as trending hashtags can change quite frequently.

  5. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    The move was received with a warm welcome as Daly was trending last week in New York. This new media segment opens up brands to be first in your industry, first to a topic, theme or segment to be a guest, host, or cover a special event and turn it...

  6. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Daily Content Plan: What trend terms are big the past 7 days and figure out what is trending right now that your company can take advantage of. This is done so can you deliver timely content to your consumer when that topic or idea is in the top of...

  7. The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck

    Trending Leading up to an Algo Hit Once I gain access to a client’s analytics reporting and webmaster tools account, I begin analyzing Google organic trending leading up to, and then following, an algorithm update.