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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  2. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    A rounded analysis can help you identify a range of problems from a "content quality" standpoint. Then you can be off and running with your own analysis. There are times I check URLs in the report and find problems immediately, while other times it...

  3. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Although page-level analysis will become more prominent, we shouldn't stop doing keyword-level analytics altogether. With the change, most SEOs will shift to page-level analysis and reporting. Google Search Monitor and enterprise SEO tools can...

  4. Big Data = Big Trouble: How to Avoid 5 Data Analysis Pitfalls

    In your analysis you notice that the campaign generated a lot of followers so you declare the campaign effective even though it generated almost no leads. Focusing on data that is irrelevant to the problem you are trying to solve or being...