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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  2. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    A rounded analysis can help you identify a range of problems from a "content quality" standpoint. Then you can be off and running with your own analysis. There are times I check URLs in the report and find problems immediately, while other times it...

  3. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Although page-level analysis will become more prominent, we shouldn't stop doing keyword-level analytics altogether. With the change, most SEOs will shift to page-level analysis and reporting. Google Search Monitor and enterprise SEO tools can...

  4. Big Data = Big Trouble: How to Avoid 5 Data Analysis Pitfalls

    In your analysis you notice that the campaign generated a lot of followers so you declare the campaign effective even though it generated almost no leads. Focusing on data that is irrelevant to the problem you are trying to solve or being...

  5. The United States of Google: Mapping Google Usage by State

    The correlative analysis provides insights at the overall level; the statistic is calculated using data on all the states. Chitika said this could be just the beginning of its research on Google usage by state, as this initial analysis showed...

  6. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    After 40 years of structured data analysis, the rise of unstructured data relies on the data to reveal the relationships inherent to the data, rather than parsing data through pre-determined filters. The quality of analysis can only be as good as...

  7. Driving Consumer Insights With Mobile Analytics

    Trend Analysis Trend analysis is just what you would think ‐ it's one step up from vanity metrics. For Retention, Trend analysis would cover the change in the number of loyal users over time. For Revenue, she talk about changes in average revenue...