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  1. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Christmas tree - A mix of pine, presents and joy Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new technologies that...

  2. How Search Engines are Celebrating Valentine’s Day 2013

    Owl – sitting in a tree, K.I.S.S.I.N.G. Why so blue, Yahoo? It seems Yahoo isn’t feeling the love this Valentine’s Day, though the other search engines – including Bing, DuckDuckGo, Dogpile, and Sogou – are celebrating the holiday with special...

  3. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    Rather than allocate a large portion of their budget to a single keyword, Sears instead extended their funds to many keywords, however the largest expenditure for a single keyword was for "Christmas Tree Shop" (which is also a store in itself and...

  4. Yahoo Year in Review 2012: Election, iPhone 5 & Kim Kardashian

    Sedated bear falling out of tree For the 12th straight year, Yahoo has announced their annual year in review. Since 2001, Yahoo has compiled lists of the top search queries entered into the search box in an attempt to determine the year's top...

  5. The Bra Tree – A New Way Of Thinking About Evergreen Content

    A few hours south of Las Vegas, Christmas Tree Pass winds through rocky cliffs and fields of scrub brush, Yucca plants and wizened pinion pines and juniper trees. At the crest of the pass, there’s a cluster of evergreen bushes decorated by women’s...

  6. Does Your PPC Budget Match Your Conversion Optimization Budget?

    The $10 PPC Tree But too many PPC advertisers give short shrift to the hole that PPC tree is trying to take root in: the landing page. When I remarked to the owner of the landscape company who was guiding our efforts about how the plants themselves...

  7. 2012 Oscar Predictions From Google & Yahoo

    Three times more searches than “The Tree of Life”, “Hugo”, and “Midnight in Paris” combined.times more searches than “The Tree of Life”. Who will take home the Oscar at the 84th Annual Academy Awards tonight?