While most would expect blog posts along the lines of fabulous holiday destinations, swanky dream villas or travel tips, they scored a massive hit online with their piece on 5 creepy beach sculptures to scare off sunbathers.
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
Applying Big Data Insights to Ad Copy Strategy: Travel Edition – ClickZ How one hacker re-themed websites and created a hacked site network. Google's Matt Cutts answers SEO questions. Bing hits back on AdWords enhanced campaigns.
Way back in sixth position is TripAdvisor, a travel review site that does a great job in doing exactly that; addressing the user's intent, capturing attention, and inspiring the click. Where: This component refers to your websites' placement and...
Useful or informative – in the travel sector there are three main ways of doing this: Engage with local celebrities and hyper local websites – in London a once overlooked area (Peckham) has become a major center for street food, and its popularity...
These are aggregate feed pages you’d find on ecommerce product pages (both page level and category level); sites with city, state and ZIP code directory type pages (think hotel and travel sites); and event location listings (think ticket brokers).
Here's one of our portfolio entries for a travel site my company designed: For example "Travel and Tourism Website Design by. Going back to the travel site example from earlier, as of this writing, that website had been live for 4 weeks.
Although geared towards the travel industry, I believe everyone who is thinking about this could benefit from reading: Getting Serious about Inbound Marketing Thankfully most blogs and websites nowadays have social sharing buttons of some sort.
If you determine that "travel" would be a great keyword, make sure have loads of content and links already, or have the patience to ride out the long process of building up this kind of authority. Here are the main reasons why people redesign their...
For example, if your favorite travel blogger has just written about her recent trip to Paris – follow it up with your thoughts. So get your content in-front of people, not websites. But one thing that is commonly overlooked in content marketing...
To measure the negative impact of a Google update on a specific vertical, such as travel, says Cazier, one could either look at rankings or click volume. There is one vertical in particular that appears to have been hardest hit by Google’s updates...
If you're selling travel to a defined group like senior citizens, then what would they expect from your hotel product pages? This works well in travel where a hotel like The Venetian in Las Vegas may be sold out or have a much higher rate than...
Brand websites are most popular for tablet searches and smartphone travel searches while local directory apps are most popular for smartphone restaurant and automotive searches. As many as 47 percent of mobile travel searches result in calls...
Similarly, I surveyed 20 travel sites that have hotel specific pages. They included online travel aggregators (OTAs) like Travelocity and Orbitz, opaque sites like Hotwire and Priceline, and brand sites like Hilton and Best Western.
Now for 99 percent of you this isn't even the remotest of concerns on an SEO level, but for many in the search industry, travel is part of the job. So if you are using HTML 5 to create websites or web apps, shore up and make sure you aren't...
If you're adding the placements travel-example.com and luxurytravelexample.com to an ad group, you can decide between these two options: Use only travel-example.com and luxurytravelexample.com for targeting, which means your ads aren't eligible to...
The antitrust lawsuit was brought against Google by the state of Texas in 2010 and claims that the company manipulated search results in the areas of shopping, travel, and local businesses. The Attorney General's Office is investigating whether...
Specifically, Google is under antitrust scrutiny for the way it displays links to its own vertical search services (e.g.shopping, travel, news), how it copies content from competitors for its own sites, having exclusive deals with AdSense...
Google’s Penguin algorithm update has impacted several travel affiliate websites. What did all those travel sites have in common? However, as more players with deep pockets and vast resources enter the online travel space, the increased competition...
This practice may impact for instance travel sites or sites providing restaurant guides. Google may be copying original material from the websites of its competitors such as user reviews and using that material on its own sites without their prior...
