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  1. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    People would like to see more video content about electronics (57 percent), restaurants (39 percent), travel (34 percent), and exercise/fitness (33 percent). More than half of respondents (57 percent) wanted more videos for electronics, 39 percent...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    With Custom Audiences, a travel marketer could present this person with a desktop-based incentive offer on Facebook, driving him to complete the purchase he originally researched on the mobile app. The most basic way to use Custom Audiences is to...

  3. Dissecting Google Penguin 2.0: Why Sites Won or Lost Traffic [Study]

    MathSight's research analyzed sites within specific industries like travel, gifts, mobile apps and jewelry, and corporate B2B companies including business awards, advertising and PR. It's worth mentioning that many people forget that an inbound...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Other industries that convert relatively well on mobile include travel and hospitality at a rate of .7x desktop and e-commerce at a rate of .6x desktop. You need a content-rich website responsive to customer needs, regardless of where or how people...

  5. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    A travel site my agency had been working with for years had experienced a big loss in search traffic and visibility due to a Panda update. How One Travel Site Recovered from Panda The site would collate holidays from other travel operators' sites...

  6. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    She and her colleagues Jennifer Kalkman, Director of Digital Marketing, and Dick Dutton, Director of Travel Promotion, have diverse backgrounds (public affairs, finance, and broadcast television) but pride themselves in thinking and acting as a team.

  7. Google Starts Treating More Country-Code Top-Level Domains as Generic TLDs

    The new list of Generic Top Level Domains (gTLDs): aero .biz .cat .com .coop .edu .gov .info .int .jobs .mil .mobi .museum .name .net .org .pro .tel .travel It can sometimes be annoying when you're searching for a company’s website, only to fall...

  8. International Expansion: Break Down Barriers With Google+ Hangouts

    Many of us travel as part of the job. Understanding cultural differences is going to be incredibly important when it comes time to sell your products and optimize your website (or even understand a potential new partner), so take Google+ Hangouts...