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  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of the 12 categories: apparel and durables, auto, B2B, classified and local, consumer packaged goods (CPG), education, financial services...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    With Custom Audiences, a travel marketer could present this person with a desktop-based incentive offer on Facebook, driving him to complete the purchase he originally researched on the mobile app. Start with these seven simple tips and you'll be...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    In travel TripAdvisor. Below are a few tried and true tips to getting your stories found (e.g.in Google search results), friended (e.g.a Facebook like), followed (e.g.followed on Twitter), and forwarded (e.g.shared).

  4. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    But BrandVerity conducted a study to see just how many online travel agencies were potentially stealing attention away from a hotel brand’s name in the SERPs. What the study found was that travel agencies had a significant and consistent presence...

  5. International Expansion: Break Down Barriers With Google+ Hangouts

    Many of us travel as part of the job. Let's look at five typical hardships companies face with international clients and tips on how using Google+ Hangouts can help break down these barriers: Tips to Using Google+ Hangouts to Improve Your...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...