Many of us travel as part of the job. Plus, look no further than NASA, which held its first Google+ Hangout on February 22 with a few astronauts living on the International Space Station. Expanding internationally is extremely challenging.
This was not lost on the travel website BeatOfHawaii.com. Publications online and offline have limited space for stories and therefore a good news story can only tell part of the story. And when you do score some major media coverage, the sweet...
Resort and travel companies were the second most likely industry to use an online-only video advertising strategy. According to the study, 28 percent of resort and travel companies were using an online-only method for video advertising.
The travel industry consists of three distinct subcategories - Hotels, Airline, and Car Rental. To best demonstrate this unique behavior, let's look at the secondary action (actions that occur after the initial ad click) activities from two...
Some of the smartest people in the online space manage these travel sites. Similarly, I surveyed 20 travel sites that have hotel specific pages. They included online travel aggregators (OTAs) like Travelocity and Orbitz, opaque sites like Hotwire...
The company enters Brazil with a solid base of clients, such as Brazilian Telco, Telefonica and global automotive, travel and hospitality brands. They just don't have all the toolsets needed in the digital marketing space.
Sites that focus on weather, movies, travel data (to name a few). But what if your site is about the weather, or movies, or travel, etc. Now some will argue, it is Google’s site and you play in their space and users get cool data so no harm no foul...
Only consumer travel has consistently increased their overlap for three years in a row. Travel has been a sector that has seen some pressure over the last few years as the economy struggles. The data below looks at what brands appear in the paid...
However, as more players with deep pockets and vast resources enter the online travel space, the increased competition is greatly impacting the PPC business model. In order to grow and sustain success in the competitive online travel space, travel...
Dylan’s “Pirate Times” drawing took top honors in Google’s annual coloring contest for kids, which this year asked entrants to illustrate their response to the question, “If I could travel in time I’d visit.
For example, a travel aggregator might create a “plan the trip of your dream” contest where entrance is contingent upon the Like. This means—at least for most companies—that Facebook is relegated to the less profitable brand advertising space and...
Travel Channel Over the past two years, Pinterest has become a major factor in the online social space. Pinterest is the third most popular social website (Experian traffic report April 2012), just behind Twitter and Facebook.
In 2010, Anderson gave a speech at the TEDGlobal 2010 conference promoting the idea that asteroid mining could be used to make commercial space travel profitable. The details of what Planetary Resources will attempt are at this stage pretty sketchy...
Barnette advises marketers, especially in retail and travel, “.should invest in developing mobile and tablet search strategies that include sufficient testing so they can learn how to best utilize these growing channels to reach their campaign goals.
It was an amazing trip on many levels; including the day tour we took around Iceland’s Golden Circle, which included waterfalls, hot springs, spouting geysers and breath-taking scenery, which I would strongly recommend should any of you get the...
Your optimized pages act as the oxygen being delivered to the heart (search engines) so that that it can travel through the rest of the body (the SERP). Your own YouTube channel could be a space where you post instructional videos or entertainment...
This feature is perfect for the travel vertical as well as local businesses. What many advertisers don’t consider is that there is also an indirect impact on CTR resulting from the extra coverage on the ad space, especially if the competition isn’t...
When combining the top 20 brand names in retail, finance, and travel, their branded searches delivered over 1.6 million clicks directly to Facebook, a 1,300 percent increase since mid-2009. Links on SERPs are like shelves in a store: Owning more...
Effective January 1, 2012, websites that use the Google Maps API (think travel firms, hotel chains) will be charged $4 per 1,000 views. Google one-upped (quite literally) the major players in the social space by rolling out the +1 button.
Airbnb’s marketing team also used the Google Display Network as well as YouTube to reach travelers searching for online content related to travel destinations like Figi, Paris and beyond. The startup has grown to more than 200 employees by...
