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  1. PPC Management: Your Past, Present & Future

    Managing pay-per-click (PPC) campaigns is like time travel. This means that PPC managers shouldn't have their feet grounded too firmly in any one place or space of time. Without digging too deep into astrophysics or multi-dimensional theory, PPC...

  2. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    So it's definitely the case that you can think about not only taking popularity and going to something like reputation, which is PageRank, but you can also imagine more topical or you're an authority in the medical space, or you're an authority in...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Other industries that convert relatively well on mobile include travel and hospitality at a rate of .7x desktop and e-commerce at a rate of .6x desktop. Here is a collection of notes, quotes, and insights from leading brands and thought leaders in...

  4. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    Some key brands seem to have really tried to won the space including Amazon and Best Buy in tech, and Princess Cruise and Disney Travel. Big jumps in travel and technology verticals. Many paid search marketers often go about their business of...

  5. International Expansion: Break Down Barriers With Google+ Hangouts

    Many of us travel as part of the job. Plus, look no further than NASA, which held its first Google+ Hangout on February 22 with a few astronauts living on the International Space Station. Expanding internationally is extremely challenging.

  6. Why Effectively Measuring Lead Performance in Mobile is Essential

    The travel industry consists of three distinct subcategories - Hotels, Airline, and Car Rental. To best demonstrate this unique behavior, let's look at the secondary action (actions that occur after the initial ad click) activities from two...