Applying Big Data Insights to Ad Copy Strategy: Travel Edition – ClickZ No Google Glass competitor is imminent from Baidu, though apparently all the tech news sites didn't get the word. Following Google’s decision to make Shopping a paid product...
Retail Facebook ads resulted in a 49 percent conversion rate, compared to 40 percent for travel advertisers and 58 percent for consumer goods brands. This data indicates that Pinterest visitors have a different profile versus their counterparts...
In other words, if one of our ancestors looked at YouTube videos 924,658 years ago, then he or she might have started by watching funny videos of woolly mammoths, how-to videos on making more elaborate tools, and travel videos on places worth...
Travelmatch debuts travel search engine with backing from Lastminute.com founder - TechCrunch Europe Having worked for the law firm representing ITA - the travel software company Google is seeking to purchase - Christine Varney, the U.S.
At the same time, travel, online retail and mortgage lenders dropped significantly. The decrease in travel and online retail is largely seasonal and the fall in mortgage lenders is directly related to the state of the economy, meaning it is...
This session was appealing because it was an opportunity to step out of the travel box and see what's going on in other vertical spaces. That said, the travel space has recently seen its fair share of upstarts introducing creative search...
So for example, let's say you really love Starbucks but your job includes a great deal of travel. People don't go to Web sites anymore. Web sites come to them. SEO is now commonplace, which this means that Web sites are now tailored to user needs...
I referenced this at Search Engine Strategies Travel Edition in Seattle recently. Hundreds, if not thousands, of sites out there have no site map. Links from other Web sites and existing search engine rankings will send visitors to various internal...
I wrote this column from SUNNY (yes “sunny” and warm) Seattle, where the Search Engine Strategies conference for Travel took place last week. Certainly, ranking highly for “travel” would be great, but ranking for “cancun activities” may be more up...
We've been busy planning our vertical search marketing event for the travel sector, which takes place this week in Seattle, and we're also working hard to put together another world-class event in San Jose next month.
Travel Search Engine SideStep Buys Social Net TripUp, paidContent On a sidenote, our client's Latin American competitors weren't achieving organic results (none had optimized anything on their sites) and were having to buy visibility through PPC.
SES Travel: Seattle, WA July 26-27 Google Cracking Down on AdSense ArbitrageSeveral AdSense publishers have received notice that their AdSense arbitrage sites are being kicked out of the program as of June 1.
For those of you haven't yet seen the news, I am programming the upcoming SES Travel conference in Seattle, Washington July 26-27, 2007. Link Safari: Gear Up for a Hunting Expedition - Link building columnist Justilien Gaspard offers strategic...
Travel Search Overview: Informative or Commercial? We check in with the travel search engines profiled two years ago. Yahoo Enhances Travel MapsYahoo has added some mapping features to Yahoo Travel, using AJAX to add layered images right on a Yahoo...
Can anyone comment if this is a typical number for AdWords in general or for the travel industry in particular? What is a Reasonable ROI for Travel? SEO on Sites that Offer a Service Cre8asite Forums "I'm a business owner, and the business website...
Travel Search Marketing: Time for a Test Drive? Travel search brings consumers the best of local, social, shopping and multimedia verticals, and offers search marketers lots of opportunities. It appears that fresh speculation has emerged about...
Once again, I left London impacted by the significant verticalization in the UK market - the travel sector is incredibily competitive and issues surrounding affiliates and spam continue to plague travel service providers.
Yahoo Travel Upgrades Maps, Adds More Features - Earlier this week Yahoo upgraded its Travel Guides with more dynamic mapping (including satellite and hybrid maps), more community features and the addition of a "My Travel Module," not unlike the...
Farecast Adds Cities To Flight Fare Prediction Tool - Farecast, a travel search engine that uses statistical modeling to predict if the prices of tickets will increase or decrease over time, has added cities, to include 55 U.S.cities.MORE”
The findings showed, in addition, that mobile 411 callers are most interested in entertainment (restaurants, bars, movies), shopping and travel-related information. However, none of the top 10 mobile sites had a reach of more than 3%.
