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  1. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    So it's definitely the case that you can think about not only taking popularity and going to something like reputation, which is PageRank, but you can also imagine more topical or you're an authority in the medical space, or you're an authority in...

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    In travel TripAdvisor. Encourage linking to your content from other sites. They should be treated in a manner that is equivalent to your audiences on the major social sites. In legal, Avvo. In retail, Amazon.

  3. Dissecting Google Penguin 2.0: Why Sites Won or Lost Traffic [Study]

    MathSight's research analyzed sites within specific industries like travel, gifts, mobile apps and jewelry, and corporate B2B companies including business awards, advertising and PR. In its research paper, MathSight presented three case studies...

  4. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    The site would collate holidays from other travel operators' sites, which inevitably meant that large portions of the descriptions could be found elsewhere. A travel site my agency had been working with for years had experienced a big loss in...

  5. Google Search Now More Personal: Ask Google About Your Travel, Purchases, Plans, Photos

    When you’re traveling, not all mobile sites are created equal, even airport and airline mobile sites. Google has launched a new feature designed to make it extremely easy for travelers to find out their flight status, without having to scramble for...

  6. 3 Ways to Find Great Link Building Opportunities in Boring Industries

    AirBnB.com is a disruptive influence on the travel industry because they provide a source of accommodation that is outside the usual travel market. So doing a link analysis of such sites will give you some very interesting niches and link prospects...

  7. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    Big jumps in travel and technology verticals. Some key brands seem to have really tried to won the space including Amazon and Best Buy in tech, and Princess Cruise and Disney Travel. There has been a continual movement toward more aggregator sites...

  8. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...