Use image tagging tools such as those from startup Stipple that automate the tagging of images as they travel throughout the web. Drive Traffic Through Different Sites If you haven't yet incorporated Pinterest into your social marketing strategy...
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
And Google, which had acquired travel behemoth Frommers in August 2012, has recently sold the popular travel guidebook company back to its founder. When you think of the travel and tourism industry, you typically don't think of the most innovative...
Applying Big Data Insights to Ad Copy Strategy: Travel Edition – ClickZ No Google Glass competitor is imminent from Baidu, though apparently all the tech news sites didn't get the word. Bing hits back on AdWords enhanced campaigns.
Way back in sixth position is TripAdvisor, a travel review site that does a great job in doing exactly that; addressing the user's intent, capturing attention, and inspiring the click. Obviously, sites will only rank and appear for media specific...
Useful or informative – in the travel sector there are three main ways of doing this: Some ecommerce sites contain up to 25 scripts and social sharing services tend to fall into this list. Third-party scripts are one of the most common points of...
These are aggregate feed pages you’d find on ecommerce product pages (both page level and category level); sites with city, state and ZIP code directory type pages (think hotel and travel sites); and event location listings (think ticket brokers).
Seeding content assets that are optimized for mobile, tablet, and desktop also allows a greater reach and is often better-aligned to create and/or target intent on restaurant, travel, and location-based queries.
If you're in travel, you should be very active on Tripadvisor Forums. Also, writing tutorials on how your products work on sites like HowStuffWorks.com can be beneficial. Be sure you check these sites often or set up alerts so you're notified when...
This was not lost on the travel website BeatOfHawaii.com. However, not all the sites that covered the story gave an editorial link. Check out http://www.scoop.it/t/dear-photograph and you'll see that not only the BBC, but a host of other major...
If you determine that "travel" would be a great keyword, make sure have loads of content and links already, or have the patience to ride out the long process of building up this kind of authority. These development versions of sites were indexed by...
Baidu still has superior search technology, incorporates vertical searches such as their travel, maps and video, and offers users with an experience they are used too. For the moment, four of those link to Baidu sites (news, MP3, maps, and Baidu...
For example, if your favorite travel blogger has just written about her recent trip to Paris – follow it up with your thoughts. This means finding a list of media opportunities, blog placement sites, creative content ideas, etc.
To measure the negative impact of a Google update on a specific vertical, such as travel, says Cazier, one could either look at rankings or click volume. There is one vertical in particular that appears to have been hardest hit by Google’s updates...
After Google Penguin, Travel Sites Need to Get Serious About Inbound Marketing The goal of the update was to clean up link profiles relying on heavily sculpted exact match anchor text (sites where 60 percent of anchor text was for “money” keywords...
If you're selling travel to a defined group like senior citizens, then what would they expect from your hotel product pages? This works well in travel where a hotel like The Venetian in Las Vegas may be sold out or have a much higher rate than...
In August, our reach surpassed 60 million unique visitors for the first time ever, and we were ranked #1 in the Auto, Business, Style, Home, Health, Travel, Technology and Food categories. According to comScore, Google sites, driven primarily by...
Similarly, I surveyed 20 travel sites that have hotel specific pages. They included online travel aggregators (OTAs) like Travelocity and Orbitz, opaque sites like Hotwire and Priceline, and brand sites like Hilton and Best Western.
Sites that focus on weather, movies, travel data (to name a few). But what if your site is about the weather, or movies, or travel, etc. Well most sites don’t link the last item in a breadcrumb trail, so …
I work specifically with travel affiliate sites and it’s been a painful experience for many of them. To be clear: time has run out for these sites. In addition to this, late last year a copy of the Google Quality Rating Guidelines was leaked with...
