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  1. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    That's a dangerous road to travel. Now that the dust has settled, it's clear that Panda 4.0 was a powerful update that impacted many sites across the web. When reviewing the syndicated content on the sites in question, none of them had the optimal...

  2. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    As you'll notice, the most clicked keyword list is largely dominated by travel sites and airlines, not destinations. Search marketing intelligence company AdGooroo has released its annual report providing insight into U.S.travel advertising, which...

  3. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    So it's definitely the case that you can think about not only taking popularity and going to something like reputation, which is PageRank, but you can also imagine more topical or you're an authority in the medical space, or you're an authority in...

  4. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    In travel TripAdvisor. Encourage linking to your content from other sites. They should be treated in a manner that is equivalent to your audiences on the major social sites. In legal, Avvo. In retail, Amazon.

  5. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    The site would collate holidays from other travel operators' sites, which inevitably meant that large portions of the descriptions could be found elsewhere. A travel site my agency had been working with for years had experienced a big loss in...

  6. Google Search Now More Personal: Ask Google About Your Travel, Purchases, Plans, Photos

    When you’re traveling, not all mobile sites are created equal, even airport and airline mobile sites. Google has launched a new feature designed to make it extremely easy for travelers to find out their flight status, without having to scramble for...

  7. 3 Ways to Find Great Link Building Opportunities in Boring Industries

    AirBnB.com is a disruptive influence on the travel industry because they provide a source of accommodation that is outside the usual travel market. So doing a link analysis of such sites will give you some very interesting niches and link prospects...