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  1. Evaluate Your Surrounding Community to Spark Fresh Ideas

    When you start to choose what brands beyond your competitors to take a peek at, you should consider looking at travel sites large and small. Most likely your community is into all sorts of things related not only to food but travel.

  2. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    As you'll notice, the most clicked keyword list is largely dominated by travel sites and airlines, not destinations. Search marketing intelligence company AdGooroo has released its annual report providing insight into U.S.travel advertising, which...

  3. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    So it's definitely the case that you can think about not only taking popularity and going to something like reputation, which is PageRank, but you can also imagine more topical or you're an authority in the medical space, or you're an authority in...

  4. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    In travel TripAdvisor. Encourage linking to your content from other sites. They should be treated in a manner that is equivalent to your audiences on the major social sites. In legal, Avvo. In retail, Amazon.