To measure the negative impact of a Google update on a specific vertical, such as travel, says Cazier, one could either look at rankings or click volume. There is one vertical in particular that appears to have been hardest hit by Google’s updates...
But what if your site is about the weather, or movies, or travel, etc. Sites that focus on weather, movies, travel data (to name a few). Depending on your vertical your site is likely to show the effects.
For tablet users, this is slightly different depending on the vertical: 42 percent will go directly to a restaurant site with which they are familiar, 44 percent to auto sites, and 49 percent to travel sites.
Crowdsourcing local content is a way to generate content from multiple geographies and vertical industries, like restaurants and travel, but it has limitations. Additionally, crowdsourced information doesn't usually produce a wealth of detail for...
Specifically, Google is under antitrust scrutiny for the way it displays links to its own vertical search services (e.g.shopping, travel, news), how it copies content from competitors for its own sites, having exclusive deals with AdSense...
After all, talent, travel, and gaming does not a new economy make. Las Vegas is one of the top 10 destinations in the U.S.million people travel here a year and the Thomas and Mack is one of the most ticketed venues in the world.
Google's acquisition of ITA, which would give it access to flight data to enhance its vertical travel search offering, is still being looked at by the regulators and facing a stiff lobby from the vertical search engines with which it seeks to...
Plus, Google's attempt to buy travel software company ITA is facing additional criticism from non-profit think tank American Antitrust Institute (AAI), which released this whitepaper Friday. The companies alleging Google wrongdoing are U.K.price...
Justice Department may be preparing an antitrust lawsuit to stop Google's purchase of ITA Software, which is heavily opposed by FairSearch.org, made up of sites including Expedia, Travelocity, Kayak, TripAdvisor, and Microsoft, because it...
Visitors who are interested in the page often use these first text links to travel further into the site. Leading navigation sections with your intended "next-page" helps to reinforce to users where they should travel next.
For instance, for a travel site replace "product" with "destination/location. Although plenty of tools can spit out thousands of relevant keywords for your site, finding landing pages and ad groups is still a slow, extremely manual task with plenty...
Travel is a hellishly competitive market spaces. Getting 18 links to a page is far easier than getting 600,000 links to a general travel portal. Google could have selected any of thousands of personal service travel agencies for that slot.
We have several clients in the travel vertical who have relatively limited budgets. Pair that with the impressive functionality of the engine, especially in certain verticals like travel and shopping, and I'm ready to reconsider some of my client...
Technology from Microsoft's April 2008 acquisition of Farecast is now a central part of Bing Travel. Microsoft has created a new site describing Bing, DiscoverBing.com, and the brand has a new Twitter account, @bing.
Eco-Driven Travel Search Sites that Marketers Haven't Exploited (Yet) SEW EXPERTS: VERTICAL SEARCH Earth Day and the green living movement has mainly become an attempt by marketers to squeeze out every last bit of attention, traffic, and revenue...
Many sites have groups dedicated to specific topics, such as travel, fashion, or careers. The greater your company's visibility is online, the more links your site will get. Target all kinds of sites in your vertical and places your customers would...
Following that panel is a great choice if you are in the travel vertical, but I would stick to "Search Becomes the Display OS" and see why one panelist feels that search advertising is "en route to becoming display advertising's operating principle.
A Rose Translated Into Another Language Can Be a Thorny Thing SEW EXPERTS: SEM CROSSFIRE To truly understand marketing internationally, and international search marketing in particular, you need to get out and travel.
The site which is known for its reviews of travel destinations will also include a feature others have yet to add - the inclusion of bag fees, food and other items such as . A Rose Translated Into Another Language Can Be a Thorny Thing SEW EXPERTS...
ElisabethOsmeloski is a Year of Change for Travel Search Marketing SEW EXPERTS: VERTICAL SEARCH The economy is forcing travel search marketers to change the way they approach online marketing. The travel vertical is already one of the most...
