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Travel Site Industry

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  1. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    That's a dangerous road to travel. Each site that experienced a serious drop was in a different niche, so this wasn't a specific category that was targeted (like I have seen in the past). We worked hard to identify the content across the site, how...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Other industries that convert relatively well on mobile include travel and hospitality at a rate of .7x desktop and e-commerce at a rate of .6x desktop. Ask yourself why do visitors (mobile and global) come to your site?

  3. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    She and her colleagues Jennifer Kalkman, Director of Digital Marketing, and Dick Dutton, Director of Travel Promotion, have diverse backgrounds (public affairs, finance, and broadcast television) but pride themselves in thinking and acting as a team.

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...