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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    In addition to the $5,000 prize, Yelp is offering an additional $1,000 if a student's work is published in academic papers and up to $500 in travel expenses to present that research. The site already publishes a weekly list of what's hot in one's...

  2. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    In the travel industry, Airbnb.com is one such superstar - due to the disruptive nature of their business model and a sound PR strategy. So the analysis has identified a journalist who writes on travel and provides links to other articles she has...

  3. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    That's a dangerous road to travel. Each site that experienced a serious drop was in a different niche, so this wasn't a specific category that was targeted (like I have seen in the past). In addition, you need to always manage how much syndicated...

  4. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    So it's definitely the case that you can think about not only taking popularity and going to something like reputation, which is PageRank, but you can also imagine more topical or you're an authority in the medical space, or you're an authority in...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    In travel TripAdvisor. Track the traffic from organic search all the way through to conversions and revenue on your site. In local, there was Yelp. In legal, Avvo. In retail, Amazon. That's just to name a few.