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  1. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    That's a dangerous road to travel. Each site that experienced a serious drop was in a different niche, so this wasn't a specific category that was targeted (like I have seen in the past). In addition, you need to always manage how much syndicated...

  2. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    So it's definitely the case that you can think about not only taking popularity and going to something like reputation, which is PageRank, but you can also imagine more topical or you're an authority in the medical space, or you're an authority in...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    In travel TripAdvisor. Track the traffic from organic search all the way through to conversions and revenue on your site. In local, there was Yelp. In legal, Avvo. In retail, Amazon. That's just to name a few.

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Other industries that convert relatively well on mobile include travel and hospitality at a rate of .7x desktop and e-commerce at a rate of .6x desktop. Ask yourself why do visitors (mobile and global) come to your site?

  5. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    How One Travel Site Recovered from Panda A travel site my agency had been working with for years had experienced a big loss in search traffic and visibility due to a Panda update. The site would collate holidays from other travel operators' sites...