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  1. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    People would like to see more video content about electronics (57 percent), restaurants (39 percent), travel (34 percent), and exercise/fitness (33 percent). More than half of respondents (57 percent) wanted more videos for electronics, 39 percent...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Google data in 2013 examined categories such as local services, auto, tech, travel, finance and beyond to see how likely people would be to use a click-to-call feature for services in that industry. SEM CTC's are unlike traditional print or even...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  4. Small Business Social Media: 3 Tips to Get Started

    If you're in travel, you should be very active on Tripadvisor Forums. Study those who are successful on the social networks and see if you can try their tactics with your products or services. This is important in any employee, but in someone who...

  5. Google Buys Frommer’s Travel Guides in Yet Another Contested Move as a Content Publisher

    Google acquired Frommer’s brand of travel guides from Wiley s standards, it is another big indicator Google plans to continue building their business as a publisher of unique content. Wiley’s announcement of the sale read, “On August 10, 2012...

  6. Google Told to Fix 4 Areas in Search, Advertising to End Antitrust Inquiry

    This practice may impact for instance travel sites or sites providing restaurant guides. This potentially impacts advertising services purchased for example by online stores, online magazines or broadcasters.

  7. Non-Google Link Strategy: An Example of Stealth Link Marketing

    A business located on the Florida coast sells scuba (diving) charters, training, travel services, and one day dive trips to ship wrecks. They contacted every hotel within 10 miles of their business and pursued a co-marketing arrangement where...