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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    With Custom Audiences, a travel marketer could present this person with a desktop-based incentive offer on Facebook, driving him to complete the purchase he originally researched on the mobile app. You can now reengage website visitors based on the...

  2. SES San Francisco Digital Swag: Bing Ads Insights, Marketing E-Books & More

    Check out ad combination heatmaps for the travel and financial services industries on Gagnon's SlideShare page. Attendees at SES San Francisco 2013 had the opportunity to snap up books, shirts, bags and other assorted goodies from sponsors...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  4. Valentine’s Day 2012 Ideas for Marketers

    Travel/Short Trips If your business offers any of the following services below, you should bid on them as millions of people are searching for them: For marketers looking to take advantage of the holiday, Google and Microsoft adCenter have provided...

  5. Getting Ready for Global Business: The Benefits of the Foreign Language Internet

    As British and Irish airlines pioneered low cost travel in Europe, it seems their language infiltrated the Italian psyche and made this hybrid term lucrative. Global Market Finder automatically translates keywords related to a company's products or...

  6. Social Sites Impact On U.S. Consumers Purchasing Decision Growing Steadily [Study]

    Appliances follow at 41%, auto 38%, consumer goods at 29%, apparel at 24%, entertainment at 23% and finally, travel, at 22%. Then comes healthcare/pharma buys at 47%, level with home furnishings, and followed by financial services and...

  7. Timing is Everything in Global Search Marketing

    If you run a travel site or cater to the vacation needs of these international markets, it's essential you understand these key holidays and plan accordingly, especially around your PPC campaigns to target them within the optimal windows.

  8. Social Media Madness - The Final Four

    Business Use: Most applicable for travel and offline language learning tools. Follow what your customers/readers find of most interest and adjust product/services/content accordingly. Limited competition; LiveMocha competes with italki, a China...