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  1. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    People would like to see more video content about electronics (57 percent), restaurants (39 percent), travel (34 percent), and exercise/fitness (33 percent). More than half of respondents (57 percent) wanted more videos for electronics, 39 percent...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    With Custom Audiences, a travel marketer could present this person with a desktop-based incentive offer on Facebook, driving him to complete the purchase he originally researched on the mobile app. You can now reengage website visitors based on the...

  3. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Google data in 2013 examined categories such as local services, auto, tech, travel, finance and beyond to see how likely people would be to use a click-to-call feature for services in that industry. It’s come to be expected these days that when you...

  4. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    In travel TripAdvisor. At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that enabled real people to share experiences, ratings, reviews, and recommendations for products and services...

  5. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Other industries that convert relatively well on mobile include travel and hospitality at a rate of .7x desktop and e-commerce at a rate of .6x desktop. Software/Technology, Financial Services and Real Estate lead mobile traffic:These industries...

  6. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    Big jumps in travel and technology verticals. Some key brands seem to have really tried to won the space including Amazon and Best Buy in tech, and Princess Cruise and Disney Travel. Financial services was the only vertical to see a decline.