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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    She and her colleagues Jennifer Kalkman, Director of Digital Marketing, and Dick Dutton, Director of Travel Promotion, have diverse backgrounds (public affairs, finance, and broadcast television) but pride themselves in thinking and acting as a team.

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  3. 5 Reasons Why People Hate International Search Marketing

    The reality is that they told their bosses they love it thinking they’d get a chance to travel) Seeing how people react to your work from different countries, cultures, and languages is very rewarding and insightful – and if you get good at it...

  4. Small Business Social Media: 3 Tips to Get Started

    If you're in travel, you should be very active on Tripadvisor Forums. This is important in any employee, but in someone who is an online customer service representative, being able to say "I'm sorry, that shouldn't have happened.is a huge asset.