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  1. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    So it's definitely the case that you can think about not only taking popularity and going to something like reputation, which is PageRank, but you can also imagine more topical or you're an authority in the medical space, or you're an authority in...

  2. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Instagram: Personal passions, key influencers, travel/holiday preferences, and key life moments. Twitter: Place of work, personal site/s, and other hobbies. Building relationships in an environment where most of those journalists and site owners...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    In travel TripAdvisor. Track the traffic from organic search all the way through to conversions and revenue on your site. Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking...

  4. Dissecting Google Penguin 2.0: Why Sites Won or Lost Traffic [Study]

    MathSight's research analyzed sites within specific industries like travel, gifts, mobile apps and jewelry, and corporate B2B companies including business awards, advertising and PR. What MathSight claimed to find was that Penguin 2.0 was really...

  5. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Other industries that convert relatively well on mobile include travel and hospitality at a rate of .7x desktop and e-commerce at a rate of .6x desktop. Ask yourself why do visitors (mobile and global) come to your site?

  6. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    A travel site my agency had been working with for years had experienced a big loss in search traffic and visibility due to a Panda update. How One Travel Site Recovered from Panda The site would collate holidays from other travel operators' sites...

  7. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    She and her colleagues Jennifer Kalkman, Director of Digital Marketing, and Dick Dutton, Director of Travel Promotion, have diverse backgrounds (public affairs, finance, and broadcast television) but pride themselves in thinking and acting as a team.