SEO News

Travel Search Online Elisabeth Osmeloski

  1. You Can't (NOT) Afford to Invest in SEM Analytics

    Although that's not necessarily financially feasible for every travel search marketer, at some point you have to ask if you can afford not to invest in better analytics. The end result is the same: a complex e-commerce transaction, with so many...

  2. The New Era of Travel Affiliate Marketing

    But as the travel segment gets increasing crowded, and the major online travel agencies (OTAs) continue to build brand identity, the race to leverage new opportunities in search and social media is most definitely on for smaller players.

  3. Key Themes in Online Travel

    Key Themes in Today's Online Travel World No stranger to the world of search conferences, I still consider myself somewhat of a newbie when it comes to the more established travel industry trade events.

  4. Travel Search 2.0 -- Know Your Audience

    In this column, I tend to focus my thoughts on content generation for the online travel industry, and usually bridge that with social media and community. Above all else, though, my experience as an adventure travel journalist keeps me inspired...

  5. SEW Experts: Travel Search 2.0 -- Know Your Audience

    In today's Vertical Search Marketing column, "Travel Search 2.0 -- Know Your Audience," travel search expert Elisabeth Osmeloski explains that because of that, any new entrant has to seriously consider their value proposition and how they fit into...

  6. What's In Your Travel Tool Bag?

    I recently asked a few search marketers who either have travel-focused clients or perform search marketing in-house for an online travel business what tools they use on a regular basis. Last year at SES Travel, we had a well-rated session on what...

  7. How Search Marketing Slays Seasonality in Travel

    As travel search marketers become more effective in paid search, social media, and related online marketing, the concept of seasonality is actually in danger of becoming less relevant. The most sophisticated organizations in online travel -- major...