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Travel Search Online Agents

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  1. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    While a robust call center maybe a prerequisite for enterprise clients, small and medium sized businesses can leverage this feature even without 24/7 customer service agents. Generally, SEM CTC campaigns have a more urgent intention so the agents...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Fashion – The Search Agents"Overall impressions increased 4%, click-through rate increased 15%, and clicks increased 11.7% … 8.8% increase in CPC and a 21.6% increase in spend, YoY. Google search manipulation starves some websites of traffic...

  3. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    In fact, MarkMonitor found that Online Travel Agents accounted for nearly half of all the advertisers on branded terms and alsmot 80% of ad placements. The leisure travel industry spends $1.8 billion annually in online advertising, with 46 percent...

  4. Everyone is Twittering, But Is Anyone Listening?

    equalman: Pretty deep as it appears Priceline has the lead and only one or two online travel agents will survive. Smithsonian Student Travel sent more than 6,000 students to Washington D.C.for the Presidential inauguration.

  5. Advertising Placements by Industry and Top Sponsored Links, April 2007

    Indie911 facebook talent+agents+in+los+angeles friendster Travel Travel InterActiveCorp expedia travel hotels Methodology: Nielsen//NetRatings AdRelevance's Cloudprober technology tracks online advertising activity across over 2,000 sites and...

  6. New Players in Travel Search

    This direct booking option is one point that sets travel search engines apart from online travel agents. I really enjoyed talking to both Farecast and FareCompare because they have big ideas about how online travel search should be conducted.

  7. What's the Buzz Behind Behavioral Advertising?

    For example, the person who frequents sporting sites might see ads for hockey tickets or golf clubs on a page about the local business economy, while the woman who visits travel sites regularly might see ads for vacation packages or travel agents.