Baidu still has superior search technology, incorporates vertical searches such as their travel, maps and video, and offers users with an experience they are used too. It is expected that the launch of 360 will radically alter the existing...
To measure the negative impact of a Google update on a specific vertical, such as travel, says Cazier, one could either look at rankings or click volume. There is one vertical in particular that appears to have been hardest hit by Google’s updates...
In August, our reach surpassed 60 million unique visitors for the first time ever, and we were ranked #1 in the Auto, Business, Style, Home, Health, Travel, Technology and Food categories. So, the news that AOL is bringing its video library to a...
Sites that focus on weather, movies, travel data (to name a few). But what if your site is about the weather, or movies, or travel, etc. Now taking nothing away from these two people who have certainly earned their place and prominence in the...
Crowdsourcing local content is a way to generate content from multiple geographies and vertical industries, like restaurants and travel, but it has limitations. Additionally, crowdsourced information doesn't usually produce a wealth of detail for...
How many incremental email sign ups, article downloads, or contact me forms will you need to generate with search and social marketing to justify your travel? To calculate the ROMI of going to SES New York 2012, you can start by using the form...
With the holidays in our rearview mirror and U.S.search advertising having enjoyed its best quarter ever, we are quickly approaching the travel industry’s high season. Roughly 40 percent of the industry’s annual impression volume takes place...
This feature is perfect for the travel vertical as well as local businesses. In the entertainment industry, you either have the “X Factor” or you don’t. In the world of search engine marketing (SEM), you have to juggle many methods to make sure a...
This industry example comes with a caveat – the travel business encompasses a huge swath of advertisers and businesses. Travel Businesses There are travel deals 365 days a year. Travel destinations in the Caribbean, Bahamas, Mexico, or cruises to...
Their fear was that the Google ITA deal would be anti-competitive and adversely affect the travel industry, and suggestions were even made that Google might be in a position to control prices for the consumer.
If you want to compete on a search phrase like "travel," or in a major way in the online travel industry, you need to plan your campaign on a massive scale. Narrowing our search to "Orlando travel agents" gives us these top 10 results:
Eco-Driven Travel Search Sites that Marketers Haven't Exploited (Yet) SEW EXPERTS: VERTICAL SEARCH Earth Day and the green living movement has mainly become an attempt by marketers to squeeze out every last bit of attention, traffic, and revenue...
Many sites have groups dedicated to specific topics, such as travel, fashion, or careers. Put together a list of the most influential blogs for your industry and audience. One way to speed up this process is to start networking with colleagues to...
Following that panel is a great choice if you are in the travel vertical, but I would stick to "Search Becomes the Display OS" and see why one panelist feels that search advertising is "en route to becoming display advertising's operating principle.
Four Paths to Success in a Tough Travel Economy And the search engine marketing industry has lived through years when it was easier to launch pay-per-click campaigns than it was to launch search engine optimization programs.
The travel vertical is already one of the most advanced groups of search marketers, but the industry has been under more pressure in recent months to make their campaigns count. Higher Education and Travel Industry Headed to SES London 2009 Posted...
The travel vertical is already one of the most advanced groups of search marketers, but the industry has been under more pressure in recent months to make their campaigns count. Higher Education and Travel Industry Headed to SES London 2009 Posted...
The travel vertical is already one of the most advanced groups of search marketers, but the industry has been under more pressure in recent months to make their campaigns count. A special vertical track has been added, with a session designed...
The travel vertical is already one of the most advanced groups of search marketers, but the industry has been under more pressure in recent months to make their campaigns count. In today's vertical search marketing column, "2009 is a Year of Change...
For example, offer a travel writer a vacation. Now compile the data from several popular sites in the industry to fine tune the data and discover patterns. But what if you're a marketing, PR, or SEO company without much experience in that vertical?
