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Although that's not necessarily financially feasible for every travel search marketer, at some point you have to ask if you can afford not to invest in better analytics. In an industry where everyone fights for every customer, it creates a...
The travel vertical is already one of the most advanced groups of search marketers, but the industry has been under more pressure in recent months to make their campaigns count. The economy is forcing travel search marketers to change the way they...
In today's vertical search marketing column, "2009 is a Year of Change for Travel Search Marketing," travel search expert Elisabeth Osmeloski outlines a few ways travel search marketers, and marketers in other verticals, can get back to basics in...
See Elisabeth Osmeloski speak at Search Engine Strategies Chicago December 8-12, where she'll be leading the conversations for Igniting Viral Campaigns, Getting Vertical Search Right, and Brand and Reputation Management.
Several weeks ago, a couple of longtime readers came to me with some intriguing questions covering all aspects of affiliate marketing in the travel industry. Other questions about the economy also hover like a dark cloud over the travel industry...
In today's vertical search marketing column, "The New Era of Travel Affiliate Marketing," travel search expert Elisabeth Osmeloski looks at just how important affiliates are to the online travel industry.
That said, the travel space has recently seen its fair share of upstarts introducing creative search technologies, and building repeat users off that experience. This session was appealing because it was an opportunity to step out of the travel box...
No stranger to the world of search conferences, I still consider myself somewhat of a newbie when it comes to the more established travel industry trade events. At travel industry trade shows, we often see the C-level executives, some of whom are...
In this column, I tend to focus my thoughts on content generation for the online travel industry, and usually bridge that with social media and community. Above all else, though, my experience as an adventure travel journalist keeps me inspired...
In today's Vertical Search Marketing column, "Travel Search 2.0 -- Know Your Audience," travel search expert Elisabeth Osmeloski explains that because of that, any new entrant has to seriously consider their value proposition and how they fit into...
In all of the examples for keyword research, traffic trends, and metrics, I found it most surprising that no travel marketers mentioned categorical reports focused on online travel or Web search behavior, including those from industry...
A few weeks ago, Vertical Search columnist Elisabeth Osmeloski asked a question on LinkedIn. She wanted to know what types of sites and tools travel search marketers used. She used my answer in her column, "What's in Your Travel Tool Bag?
You can contact me with your most pressing questions, concerns, or comments about what's happening in the travel search industry, and we may address them in a few sessions at SES Travel, or right here in this column.
As our society becomes more reliant on the Internet for our travel planning needs, aren't we collectively going to have an impact on the future of the travel industry in general? With billions of pages on the Web already created by the travel and...
The travel industry, early adopters of SEO (define) and link building, must face the harsh reality of link building issues in 2008. Either you've enlisted one of the most cunning PR firms that knows its way around the travel trade press, or you've...
But in this industry, which continues to be plagued with link exchange schemes, paid links will continue to be a necessary evil, and the modus operandi of SEM (define) agencies working for travel sites.
Travel writing is a fairly traditional industry, which hasn't fully caught up with the ways of today's online publishers. One of my areas of expertise is the travel vertical. Don't assume outsourcing your content development needs is the easy path...
No man is an island, even in the travel industry. Writers who write for free know whether you're paying the A-listers, travel industry literati, and globe-trotting glitterati. Since content creation is the cornerstone of search engine optimization...
SEW Experts: Travel Search: Up Close and PersonalSES Travel Edition organizer Elisabeth Osmeloski gives you an update on trends in the travel search industry. Hug the ReservationsIf you listen to some of the Travel Search competitors, then you...
SEW Experts: Travel Search: Up Close and PersonalSES Travel Edition organizer Elisabeth Osmeloski gives you an update on trends in the travel search industry. Want a snapshot of the day's search marketing news?
