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Travel Search Industry

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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    In the travel industry, Airbnb.com is one such superstar - due to the disruptive nature of their business model and a sound PR strategy. So the analysis has identified a journalist who writes on travel and provides links to other articles she has...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    That's a dangerous road to travel. In addition, I saw industry experts rise in the rankings, I noticed a softer Panda, and I saw several Phantom victims recover. They can promote and highlight the content on their site (so it can still be valuable...

  3. Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

    Kenshoo recently released an industry spotlight report for the travel sector that shows search leading as the starting point for consumers planning trips and making reservations. Another key trend reported by Kenshoo indicates the travel and...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    With Custom Audiences, a travel marketer could present this person with a desktop-based incentive offer on Facebook, driving him to complete the purchase he originally researched on the mobile app. For example, a B2B marketer could nurture leads by...

  5. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Google data in 2013 examined categories such as local services, auto, tech, travel, finance and beyond to see how likely people would be to use a click-to-call feature for services in that industry. It’s come to be expected these days that when you...

  6. Pinterest Explores Local Marketing with 'Place Pins'

    Brand publishers in the travel industry have hopped on board by curating pins for themed travel getaways like the “East Coast Beach Crawl” from the Travel Channel. Are you beginning to see how this could play out between a powerful brand’s travel...

  7. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Other industries that convert relatively well on mobile include travel and hospitality at a rate of .7x desktop and e-commerce at a rate of .6x desktop. Video content drives conversions: Mass video consumption within the media and entertainment...