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Travel Search Engines

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  1. 2013 Search Year in Review with Bing, Yahoo & Ask.com

    In 2013, people planned their travel getaways, if only in their dreams, through popular searches on Bing that showed Hawaii as the most sought-after locale by U.S.searchers. Other most-searched celebs across popular engines included:

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    In travel TripAdvisor. Measure the organic traffic your content is getting from search engines. Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in...

  3. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    What the study found was that travel agencies had a significant and consistent presence in the PPC ad results when performing a search for a hotel’s brand name. In fact, on Bing, nearly one in every nine SERPs had an online travel agency (referred...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Other industries that convert relatively well on mobile include travel and hospitality at a rate of .7x desktop and e-commerce at a rate of .6x desktop. Acknowledge that search-discovery happens on more than just search engines (social networks...

  5. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    A travel site my agency had been working with for years had experienced a big loss in search traffic and visibility due to a Panda update. How One Travel Site Recovered from Panda The site would collate holidays from other travel operators' sites...

  6. Using Web Analytics for PPC Optimization: Advanced Techniques

    In the early stages of vacation rental shopping, people might start out by searching for really broad keywords like “summer travel ideas,” “beach vacation spots,” etc. If you’re just looking at conversion data in the PPC engines, broad keywords...