Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
Applying Big Data Insights to Ad Copy Strategy: Travel Edition – ClickZ Hackers Are Smarter: SEOs, Be Prepared – Search Engine Roundtable Squidoo Now NoFollows Their Outbound Links – Search Engine Roundtable
Seeding content assets that are optimized for mobile, tablet, and desktop also allows a greater reach and is often better-aligned to create and/or target intent on restaurant, travel, and location-based queries.
Although geared towards the travel industry, I believe everyone who is thinking about this could benefit from reading: Getting Serious about Inbound Marketing I know a lot of people pay a lot of good money for a site, only to have it be ugly as sin...
Baidu still has superior search technology, incorporates vertical searches such as their travel, maps and video, and offers users with an experience they are used too. It is expected that the launch of 360 will radically alter the existing...
In August, our reach surpassed 60 million unique visitors for the first time ever, and we were ranked #1 in the Auto, Business, Style, Home, Health, Travel, Technology and Food categories. But Search Engine Watch was one of the few to observe that...
BrightEdge recently looked into search results across the travel, retail, auto rentals and other verticals, across five major cities. Their reviews range over a number of verticals, including restaurants, retail, hotels and travel, real estate...
Nextag (CPC) – Comparison shopping site lets shoppers search products, event tickets, real estate, book travel plans, find sales and more. Each quarter, CPC Strategy gathers data from more than 4 million clicks and nearly $8 million in revenue to...
Specifically, Google is under antitrust scrutiny for the way it displays links to its own vertical search services (e.g.shopping, travel, news), how it copies content from competitors for its own sites, having exclusive deals with AdSense...
And in 2005, they lost their appeal on the trademark case in which Google was found guilty of “trademark counterfeiting” after a complaint by French travel companies Luteciel and Viaticum. As they continue to toe the line between search engine and...
In travel, the search engine results pages (SERPs) – especially on Google, less so on Bing – for high volume keywords are unsurprisingly dominated by big brands such as Expedia, Kayak, Priceline, etc.
This practice may impact for instance travel sites or sites providing restaurant guides. Our fourth concern relates to restrictions that Google puts to the portability of online search advertising campaigns from its platform AdWords to the...
Barnette advises marketers, especially in retail and travel, “.should invest in developing mobile and tablet search strategies that include sufficient testing so they can learn how to best utilize these growing channels to reach their campaign goals.
"Global Search Engine Marketing" is a unique technical resource (though the approach is similar to travel guides, which is an apt comparison). Kennedy and Kristian Mar Hauksson, the authors of "Global Search Engine Marketing", lay the foundation...
So a search on a travel destination may bring back reviews and photos from people you connected with over marketing or music. Volunia, a new type of search engine that has been in the works for several months, promises to offer a “radical new view...
Your optimized pages act as the oxygen being delivered to the heart (search engines) so that that it can travel through the rest of the body (the SERP). Google's Search Plus Your World is the most recent and arguably most significant change the...
This feature is perfect for the travel vertical as well as local businesses. In the world of search engine marketing (SEM), you have to juggle many methods to make sure a PPC account is running efficiently.
Travel Tips - Search for places proximate to any worldwide location, and Foursquare will suggest personalized "top picks" based on check-ins in your home town. Beyond mobile check-ins for badges and mayorship battles, Foursquare Explore now...
Primarily a retail-specific solution, Monetate has repackaged and extended their offerings to different types of buyers and industries, including finance, insurance, and travel. Blair Lyon, VP Marketing with Monetate, spoke with Search Engine Watch...
Customer interactions and purchases, in specific marketplaces such as travel, shopping, and dining, will occur with increasing frequency on mobile devices. Travel related click-through-rates are already higher on mobile devices than on PCs and...
