So, that said, let's look at some search-driven sites making eco-friendly tourism and sustainable travel a reality. Earthwatch has partnered with meta search giant Travelocity to create Travel for Good, a portal to help inspire travelers to make a...
Although that's not necessarily financially feasible for every travel search marketer, at some point you have to ask if you can afford not to invest in better analytics. The only major search marketing conference and expo on the East Coast, SES New...
The economy is forcing travel search marketers to change the way they approach online marketing. The travel vertical is already one of the most advanced groups of search marketers, but the industry has been under more pressure in recent months to...
In today's vertical search marketing column, "2009 is a Year of Change for Travel Search Marketing," travel search expert Elisabeth Osmeloski outlines a few ways travel search marketers, and marketers in other verticals, can get back to basics in...
See Elisabeth Osmeloski speak at Search Engine Strategies Chicago December 8-12, where she'll be leading the conversations for Igniting Viral Campaigns, Getting Vertical Search Right, and Brand and Reputation Management.
For travel companies who value customer service as a major point of their brand proposition, it's critical to filter key messages down to the "average Joe" and build a real brand identity around their customers.
In today's vertical search marketing column, "Travel Brands Walking a Social Media Tight Rope," vertical search expert Elisabeth Osmeloski notes that we're still seeing effects of internal PR groups attempting to control the conversations, and put...
While my personal experience with the affiliate world is admittedly limited, the quickly changing landscape of search and social media marketing (SMM) will undoubtedly have an impact on travel affiliates.
In today's vertical search marketing column, "The New Era of Travel Affiliate Marketing," travel search expert Elisabeth Osmeloski looks at just how important affiliates are to the online travel industry.
That said, the travel space has recently seen its fair share of upstarts introducing creative search technologies, and building repeat users off that experience. This session was appealing because it was an opportunity to step out of the travel box...
No stranger to the world of search conferences, I still consider myself somewhat of a newbie when it comes to the more established travel industry trade events. At travel industry trade shows, we often see the C-level executives, some of whom are...
In this column, I tend to focus my thoughts on content generation for the online travel industry, and usually bridge that with social media and community. Catering their content to some of the most popular sub-cultures in travel, such as girls...
In today's Vertical Search Marketing column, "Travel Search 2.0 -- Know Your Audience," travel search expert Elisabeth Osmeloski explains that because of that, any new entrant has to seriously consider their value proposition and how they fit into...
In all of the examples for keyword research, traffic trends, and metrics, I found it most surprising that no travel marketers mentioned categorical reports focused on online travel or Web search behavior, including those from industry...
Part 2," travel search expert Elisabeth Osmeloski urges a return to basics: creating a product that fulfills a specific need, is well positioned against its competition, is priced appropriately, and is promoted within the right context.
A few weeks ago, Vertical Search columnist Elisabeth Osmeloski asked a question on LinkedIn. She wanted to know what types of sites and tools travel search marketers used. She used my answer in her column, "What's in Your Travel Tool Bag?
Last year at SES Travel, we had a well-rated session on what most travel search marketers use for SEO/SEM tools. I recently asked a few search marketers who either have travel-focused clients or perform search marketing in-house for an online...
Of course, if your travel company is already following the trend of creating multimedia content, such as making videos to post on YouTube or encouraging user-generated reviews, then you're already well on your way to getting some additional play...
travel search expert Elisabeth Osmeloski takes a look at how they're beginning to play out in the travel space. In today's Vertical Search column, "What Matters Most to Travel Search Marketers in 2008?
Those pearls of search marketing wisdom handed down from the top dogs in travel have most certainly made an impact on their bottom line. As travel search marketers become more effective in paid search, social media, and related online marketing...
