SEO News

Travel Search Elisabeth Osmeloski

RSS
  1. You Can't (NOT) Afford to Invest in SEM Analytics

    Although that's not necessarily financially feasible for every travel search marketer, at some point you have to ask if you can afford not to invest in better analytics. The only major search marketing conference and expo on the East Coast, SES New...

  2. 2009 is a Year of Change for Travel Search Marketing

    The economy is forcing travel search marketers to change the way they approach online marketing. The travel vertical is already one of the most advanced groups of search marketers, but the industry has been under more pressure in recent months to...

  3. Getting Vertical Search Right: A Sneak Preview

    That said, the travel space has recently seen its fair share of upstarts introducing creative search technologies, and building repeat users off that experience. This session was appealing because it was an opportunity to step out of the travel box...

  4. Key Themes in Online Travel

    No stranger to the world of search conferences, I still consider myself somewhat of a newbie when it comes to the more established travel industry trade events. At travel industry trade shows, we often see the C-level executives, some of whom are...

  5. Travel Search 2.0 -- Know Your Audience

    In this column, I tend to focus my thoughts on content generation for the online travel industry, and usually bridge that with social media and community. Catering their content to some of the most popular sub-cultures in travel, such as girls...

  6. SEW Experts: Travel Search 2.0 -- Know Your Audience

    In today's Vertical Search Marketing column, "Travel Search 2.0 -- Know Your Audience," travel search expert Elisabeth Osmeloski explains that because of that, any new entrant has to seriously consider their value proposition and how they fit into...

  7. What's In Your Travel Tool Bag?

    Last year at SES Travel, we had a well-rated session on what most travel search marketers use for SEO/SEM tools. I recently asked a few search marketers who either have travel-focused clients or perform search marketing in-house for an online...

  8. How Search Marketing Slays Seasonality in Travel

    Those pearls of search marketing wisdom handed down from the top dogs in travel have most certainly made an impact on their bottom line. As travel search marketers become more effective in paid search, social media, and related online marketing...