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  1. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    So it's definitely the case that you can think about not only taking popularity and going to something like reputation, which is PageRank, but you can also imagine more topical or you're an authority in the medical space, or you're an authority in...

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    People would like to see more video content about electronics (57 percent), restaurants (39 percent), travel (34 percent), and exercise/fitness (33 percent). More than half of respondents (57 percent) wanted more videos for electronics, 39 percent...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    With Custom Audiences, a travel marketer could present this person with a desktop-based incentive offer on Facebook, driving him to complete the purchase he originally researched on the mobile app. This advanced form of Custom Audience retargeting...

  4. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Google data in 2013 examined categories such as local services, auto, tech, travel, finance and beyond to see how likely people would be to use a click-to-call feature for services in that industry. It’s come to be expected these days that when you...

  5. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Instagram: Personal passions, key influencers, travel/holiday preferences, and key life moments. Very quickly you can build a "Private Page" within which you can share in links to a person or brand's Twitter, YouTube, Facebook, blog search, and...

  6. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    In travel TripAdvisor. Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. The content that finds its way through the...

  7. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    What the study found was that travel agencies had a significant and consistent presence in the PPC ad results when performing a search for a hotel’s brand name. In fact, on Bing, nearly one in every nine SERPs had an online travel agency (referred...