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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    In the travel industry, Airbnb.com is one such superstar - due to the disruptive nature of their business model and a sound PR strategy. So the analysis has identified a journalist who writes on travel and provides links to other articles she has...

  2. Evaluate Your Surrounding Community to Spark Fresh Ideas

    Most likely your community is into all sorts of things related not only to food but travel. When you start to choose what brands beyond your competitors to take a peek at, you should consider looking at travel sites large and small.

  3. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    People would like to see more video content about electronics (57 percent), restaurants (39 percent), travel (34 percent), and exercise/fitness (33 percent). More than half of respondents (57 percent) wanted more videos for electronics, 39 percent...

  4. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Google data in 2013 examined categories such as local services, auto, tech, travel, finance and beyond to see how likely people would be to use a click-to-call feature for services in that industry. SEM CTC's are unlike traditional print or even...

  5. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    But BrandVerity conducted a study to see just how many online travel agencies were potentially stealing attention away from a hotel brand’s name in the SERPs. In fact, on Bing, nearly one in every nine SERPs had an online travel agency (referred to...

  6. Google Boldly Rejects UK Privacy Laws in Safari Snooping Case

    What are they suggesting – that they will force Apple users whose privacy was violated to pay to travel to California to take action when they offer a service in this country on a .co.uk site? If they fail, every Internet user in this country will...

  7. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    She and her colleagues Jennifer Kalkman, Director of Digital Marketing, and Dick Dutton, Director of Travel Promotion, have diverse backgrounds (public affairs, finance, and broadcast television) but pride themselves in thinking and acting as a team.