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Travel Leisure

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  1. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Use of Search, Travel and Leisure: Havas Media, Levaraging Technology to Beat Inflation Elite SEM won big in Las Vegas last night. They weren't playing craps or blackjack — well, they may have been — but the New York-based search engine...

  2. Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

    Kenshoo reports 58 percent of leisure travelers and 64 percent of business travelers begin with search, with one out of four tablet users converting by booking air travel on a tablet. Another key trend reported by Kenshoo indicates the travel and...

  3. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    According to the study in partnership with Nielsen, search plays a significant role in the overall engagement on the Internet at 80 percent as Filipinos go online for leisure and entertainment activities from listening to international music (68...

  4. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    The leisure travel industry spends $1.8 billion annually in online advertising, with 46 percent allocated to search advertising, according to the Internet Advertising Bureau (IAB). In fact, MarkMonitor found that Online Travel Agents accounted for...

  5. 2009 is a Year of Change for Travel Search Marketing

    With business travel tanking, leisure travelers looking for deals, shrinking marketing budgets, and tougher competition than ever, the stakes are even higher. The economy is forcing travel search marketers to change the way they approach online...

  6. 77.4% of Search Ads to Google in Q2 2008

    Financial services advertisers, hit hard by the mortgage crisis, decreased search engine spending by 7 percent YOY, and travel advertisers decreased spend by 17 percent as consumers pulled back on leisure spending.

  7. Search Engines are Preferred Method for Researching Products and Services

    And if you've been tempted to abandon organic based on the "SEO is dead" debate, you may want to think again: go online to find information on brands, especially for travel, leisure, and recreation say online reviews had at least some level of...